Ad Campaigns
The Sleep Company announces massive giveaway campaign
Mumbai: The Sleep Company is thrilled to announce a massive giveaway campaign wherein it will offer 100 free mattresses with patented SmartGRID technology worth Rs 25 lakhs to consumers. The giveaway campaign is a part of its celebration for the recent launch of its 100th COCO store in India. This will take place in Bengaluru on 27 July 2024 from 11 am to 1 pmon a first-come, first-served basis. For a decade long good night’s sleep all you need to do is reach the nearest TSC store in the locations mentioned here – HSR Layout, Galleria Mall, Indiranagar, and Forum Mall. TSC is delighted to celebrate this milestone with this offer, making it a unique opportunity for Bangaloreans to experience the unparalleled comfort and quality of its mattress.
The Sleep Company is one of the fastest D2C brands to reach the milestone of opening 100 COCO (company-owned, company operated) stores in just two years of marking its foray into offline retail business. The company opened its first store in Bengaluru in June 2022.
The Sleep Company co-founder, Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses to the people of the city where we launched our first store two years ago. The idea behind this offer is to get more people acquainted with state-of-the-art comfort. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey. By all means, the special giveaway is a big celebration of our expansion and a true reflection of the strong bond we share with our customers. People across the key metros, including in Bengaluru, are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have out-of-the-world sleeping experience for over a decade.’’
The Sleep Company CMO Ripal Chopda added, “This giveaway is our way of thanking Bangaloreans for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”
The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleeping and sitting solutions. As one of the country’s fastest growing brands, it is at the forefront of reshaping both the D2C as well as the omnichannel landscape in the mattress industry. Founded in 2019 by Priyanka and Harshil Salot, the company stands true to its commitment of offering customers the best sleeping experience. In just 4.5 years since inception, The Sleep Company has achieved a significant milestone of achieving Rs 500 crore ARR in FY24 and is well positioned to touch Rs 1000 crore revenue mark in the next 2-3 years.
The Sleep Company offers a wide range of products, including mattresses, smart recliner beds, office chairs, recliner sofa and pillows. Encouraging all Bangaloreans to visit the designated locations early to secure their chance to win a free mattress.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
