MAM
The Quint launches The ‘Bold Bunch’ web series in association with Kohler Co.
MUMBAI: The Quint – India’s leading mobile-first online news portal, has launched its new and exciting web series – The Bold Bunch, presented by Kohler Co. The talk show brings to light the achievements of handpicked new age Bollywood celebrities, who have broken barriers and created a reverential mark in the industry.
Hosted by renowned Bollywood film critic and entertainment industry veteran Rajeev Masand, The ‘Bold Bunch’ series presents and celebrates stories of Bollywood personalities from different walks of life, who have gone beyond the conventional to make bold and experimental choices in their line of work.
The new-age Bollywood celebrities who appear as guests on The Bold Bunch include – Radhika Apte, an actress known for her unconventional and versatile choice of films; Zoya Akhtar, the filmmaker with a Midas touch; Rajkummar Rao, award winning actor; Vicky Kaushal, the promising actor who has already become the flavour of the season; and Rhea Kapoor, the filmmaker who has reiterated the ‘bold is beautiful’ ideology with her blockbuster movies.
The series was launched with Radhika Apte on March 25, 2019 followed by a brand new episode every Monday evening.
Commenting on the launch, Ms. Ritu Kapur, CEO and Co-Founder, The Quint, said, “The idiom of storytelling in cinema and on the net has shifted to experimenting with far more nuanced narratives and characters. And the new bold bunch of actors and directors has infused this change with tremendous talent and confidence. Who better to analyse this than Rajeev, who has tracked cinema through its ebb and flow.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
