MAM
The One Club appoints Tay Guan Hin as APAC regional director
Mumbai: The One Club for Creativity has announced that Tay Guan Hin, a long-time creative leader in Asia Pacific, has joined the global nonprofit organisation in the newly created position of APAC regional director for awards, programs, and partnerships.
The addition of Guan Hin to this new role represents a major commitment by The One Club to significantly grow its presence and level of industry support in APAC. He will be responsible for elevating all of the club’s awards, programming, partnerships, and membership in the region, primarily focusing on growing the ONE Asia Creative Awards and supporting a thriving regional creative community.
He will also enhance the organisation’s visibility by establishing strategic partnerships with agencies, brands, production companies, creative associations, schools, and media in APAC, and developing regional events and educational programs.
Guan Hin joins The One Club from BBDO Singapore, where he was creative chairman and a BBDO Asia Creative Council member. In addition to founding TGH Collective, a successful independent creative boutique agency, his experience includes serving in regional and global agencies such as Wunderman Thompson, Grey, Leo Burnett, and Saatchi & Saatchi for blue chip clients like Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, and Johnson & Johnson.
He has also authored the best-selling Penguin book “COLLIDE”, presented at TEDx conferences, served as president of Asia Professional Speakers, and currently sits on The One Club’s international board of directors.
“The appointment of Guan is pivotal in expanding our presence and support in APAC”, said The One Club CEO Kevin Swanepoel. “We’ve had a strong relationship with him for many years: he’s a board member, served on our awards juries, hosted Portfolio Night in Singapore, and was featured in our popular ‘A Creative Perspective’ video series. Guan is a recognised creative leader in the region who is ideally suited for this opportunity, and we’re excited to have him on the team.”
“Having spent years in global network agencies, I’ve seen firsthand the incredible talent we have across the Asia Pacific region,” said Hin. “I look forward to bringing our creative community even closer, building on the strong foundation we’ve established, and exploring new ways to inspire, connect, and innovate together through meaningful partnerships and programs.”
In addition to working on ONE Asia, he will also promote The One Club’s leading global awards: The One Show, ADC Annual Awards, Type Directors Club TDC competition and scholarships, TDC Ascenders, Young Ones Student Awards, Young Guns, Next Creative Leaders, and ONE Screen Short Film Festival.
Ongoing club programming with growth potential in APAC includes Portfolio Night, and initiatives from the club’s creative development department, such as ONE School, ONE Creator Lab, Executive Creative Summit, Creative Leaders Retreat, Brand-Side creative conference for in-house agency teams, and others.
Guan Hin will be based in Singapore, work directly with The One Club-APAC team in Shanghai, and report to Swanepoel in New York.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
