MAM
The Minimalist Launches a Celebratory Campaign for Hyatt This Festive Season
Mumbai: Modern travel as an experience has undergone a massive transformation in terms of outlook. Gone are the days when travel simply meant visiting destinations -be it business or pleasure, a family trip or a solo trip, a destination today must evoke memorable experiences, and seamless ones at that. To cater to this, the Minimalist, a creative solutions group based out of Mumbai has partnered with Hyatt and conceptualised a festive campaign called #CelebrateWithHyatt that includes all inspiring properties under the Hyatt chain of hotels.
The campaign #CelebrateWithHyatt took to highlight all the celebratory offers the Hyatt chain of hotels has to offer during the festive season wherever its properties are. The campaign’s core message is aimed at making one’s entire travel experience with family and loved ones a memorable one. Hyatt is the choicest place for its amazing array of signature offers whether one chooses to holiday or celebrate with family and loved ones.
Reiterating on the emotion behind the campaign, #CelebrateWithHyatt, Mr. Gaurav Kulshreshtha, Director of Digital from the Hyatt group remarked, “The campaign is a huge milestone in terms of offering a Hyatt experience to all our patrons and travellers who holiday with such style and aplomb. We are very positive and excited about our collaboration with The Minimalist and look forward to a meaningful and impactful creative result.”
Commenting on the campaign, Mr.Chirag Gander, Co-Founder and Director, The Minimalist said, “We at the Minimalist are very thrilled with this association with the Hyatt chain of hotels, which is one of the best places endorsed by travel patrons. With modern day travel evolving from mere destination-hopping to creating experiences and making memories, #CelebrateWithHyatt is a very heart-warming campaign to bring out the best of all travel experiences.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
