MAM
The Marcom Avenue appoints Nikhil Sharda as AVP – marketing
Mumbai: The Marcom Avenue, a leading integrated marketing agency, with its recently launched renewed 2.0 avatar, is thrilled to announce the appointment of Nikhil Sharda as assistant vice president as the first step in ushering change in the marketing landscape. With an impressive track record and deep expertise in operations and client management, Nikhil will play a pivotal role in further enhancing the company’s operational efficiency and driving its growth trajectory.
Prior to joining The Marcom Avenue, Nikhil’s impressive career journey included holding the position of vice president at Media Mantra, executive vice president at Scroll Mantra, creative director at FrogIdeas and Digital Evangelist at AdGlobal360. During these roles, he skillfully crafted effective go-to-market strategies for a diverse range of renowned brands, such as Comviva, Beardo, OZiva, ViewSonic, VNL, Jim Beam, TerraPay, Twitter India Marketing, Rajasthan Tourism, Maruti Suzuki, NEXA, Bureau of Indian Standards, BSB Edge, Delhivery, Ministry of Consumer Affairs, and the European Union and several others.
“We extend a warm welcome to Nikhil Sharda as our newly appointed assistant vice president,” stated The Marcom Avenue director Divanshi Gupta. “Nikhil’s strong skills and dedication perfectly match our core values of excellence. As The Marcom Avenue embarks on international expansion, his seasoned experience will fuel operational efficiency and strategic branding. This strategic move echoes our overarching vision of becoming the ultimate marketing solution agency. Nikhil’s role is poised to shape impactful narratives, steering success for The Marcom Avenue clients. We extend our best wishes to him for his new role.”
“I am excited to join the ranks of The Marcom Avenue, a company renowned for its avant-garde approach and unwavering dedication to client triumph,” commented Nikhil Sharda. “I eagerly anticipate collaborating closely with the adept teams here to elevate operational practices, fortify client relationships, and contribute to the continuous advancement of the company.”
Nikhil is also a published author and an independent writer for various online journals. His reputation as a results-driven professional endowed with a discerning eye for operational excellence precedes him, and his appointment underscores The Marcom Avenue’s steadfast commitment to perpetual enhancement and delivering unparalleled value to its esteemed clientele.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
