Brands
The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop
Mumbai: The Levi’s® brand is bringing its legendary Tailor Shop back to Lollapalooza India 2024 at Mahalaxmi Race Course, Mumbai on 27 to 28 January 2024. After making an impact at the inaugural edition of the festival, the brand returns to the second edition offering exclusive designs and customizations for festival-goers eager to make a style statement.
Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s Tailor Shop unveils 15 designs inspired by music, moments & memories that will be available at Lollapalooza India 2024. Festival-goers have the opportunity to personalize their Levi’s® festival product, with limited-edition designs tailored panelling, heat press stickers, and screen prints — expressing their individual style with Levi’s® iconic denim.
Additionally, the Levi’s brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s® gear with these limited-edition designs.
Levi Strauss & Co., SAMEA, VP & managing director Amisha Jain shared, “Levi’s has always served as a canvas for authentic self-expression, and our Levi’s® Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s® Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024.”
At Lollapalooza India 2024, the Levi’s brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style & captivating a new generation of fans seeking authentic brand experiences.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
