MAM
The Josh is at an all-time high as BookMyShow sells 5 million tickets for 2019’s first blockbuster Uri: The Surgical Strike
MUMBAI: Aditya Dhar’s directorial debut Uri: The Surgical Strike has been the cynosure of all eyes since its trailer release. In what reflects immense appreciation for the film across the country, BookMyShow, India’s leading entertainment destination, has sold over 5 million tickets for Uri: The Surgical Strike.
Blowing past expectations, the film scorched the screens, going from a fantastic first weekend to entering the coveted Rs 200 crore club recently, proving yet again that content-driven films continue to win at the box office. The film has been showered with great reviews and a strong word of mouth, aiding the film’s growth, week-on-week. A large section of BookMyShow users actively rated the film at a consistent average of 90%.
Speaking about the response that the film has received, Ashish Saksena, COO – Cinemas, BookMyShow said, “Uri is undoubtedly the first blockbuster of this year! Its impressive box-office collections along with a strong performance on BookMyShow is a testament of millions of movie-goers' preference to reach out to us to watch their favourite films, week after week. With a strong narrative and technical prowess, the film has proved that good content wins over everything. Uri has been enjoying its much-deserved fame and continues to grow stronger.”
Ronnie Screwvala, RSVP said, “Uri has been an inspirational movie for so many, and loved by many more and that is the most gratifying experience for RSVP, the director, the cast and the entire team that made this happen. That the movie also worked at the Box office is a true Salute to our audiences in India and around the world. 5 million tickets of Uri sold on BookMyShow is indeed a statement of how successful the platform is. We are proud of our ongoing collaboration with BMS and look forward to many more.”
Starring Vicky Kaushal in the lead, Uri: The Surgical Strike is based on the real-life surgical strike undertaken by the Indian Army in PoK in 2016.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
