MAM
The Hype Studio bags PR mandate for Uttar Pradesh Kabaddi League
Mumbai – The Hype Studio, a pioneering public relations and digital marketing agency, is thrilled to announce that it has secured the PR mandate for the Uttar Pradesh Kabaddi League. This collaboration marks a significant milestone in promoting Kabaddi as a premier sport in India, paralleling the success of other major sporting leagues.
Founded in 2018, The Hype Studio has carved a niche in crafting compelling brand narratives and robust digital strategies. With a diverse portfolio that includes public relations, digital marketing, and influencer management, The Hype Studio is poised to elevate the Uttar Pradesh Kabaddi league through innovative communication strategies and engaging media advocacy.
“The Uttar Pradesh Kabaddi League represents not just a sport, but a cultural heritage that resonates deeply within India,” stated a senior management from The Hype Studio. “We are excited to leverage our expertise in omni-channel communication to bring this vibrant sport to the forefront of the Indian sports scene. Our approach will blend creative storytelling with strategic insights to foster a strong connection between the league and its fans.”
The Uttar Pradesh Kabaddi League, a venture initiated by 1X Sportz in association with the Uttar Pradesh Kabaddi Association, aims to showcase and nurture local talent through a structured sports platform. With eight teams competing in a total of 60 matches, the league promises to be a crucible of high-octane Kabaddi action, adhering to a double round-robin format to ensure fair and competitive play.
The league has been strategically developed to reflect the IPL model, offering a significant opportunity for local athletes to gain recognition and develop their skills on a grand stage. “Our partnership with The Hype Studio is crucial in creating a resonant brand identity and a compelling narrative for the Uttar Pradesh Kabaddi League,” commented 1X Sportz founder Sambhav Jain. “Their innovative approach and proven track record in public relations make them the ideal partner to help us realise our vision of making Kabaddi a household sport across India.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
