MAM
The Hershey Company appoints Geetika Mehta as MD, India
Mumbai: North America-based global snacking company and chocolate maker, The Hershey Company, announced the appointment of Geetika Mehta, as managing director, India effective from 1 July. India continues to remain a key focus market for Hershey International and the organization is committed to talent development and building leadership. Geetika’s appointment will further strengthen the leadership at Hershey India, the company said in a statement.
Geetika will be reporting to The Hershey Company India VP and AEMEA Herjit Bhalla, who was recently elevated to a global role. Herjit reports directly to Hershey International president Rohit Grover.
In her most recent role, she served at Hindustan Unilever as general manager for its home and hygiene business. With various leadership roles in FMCG and food businesses, Geetika brings over 18 years of experience across commercial and consumer marketing.
Welcoming Geetika on board, Hermit Bhalla said, “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavor to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”
The newly appointed MD said, “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play while strengthening positions across key growth segments. I look forward to script a strong growth story in India with the immensely talented team here.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
