MAM
The Glitch Joins VMLY&R’s global network
MUMBAI – The Glitch has joined forces with global experience agency VMLY&R. The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise.
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together. This will allow clients to experience their combined proposition of marketing talent, capabilities, and experience, while maintaining the simplicity of their current communication cadence with each agency.
The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.
The Glitch senior leaders, including CEO Pooja Jauhari, co-founder & chief creative officer, Rohit Raj, and co-founder & content chief, Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia.
In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.
Founded in Mumbai in in 2010, The Glitch stands as one of the leading, digitally-led creative agencies in India, employing over 300 digital strategists, technologists, content creators and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller among many other global brands. With offices in Mumbai and Delhi, The Glitch services clients in India and many other regions of Asia.
VMLY&R embodies a hybrid blend of brand creativity with a deep digital heritage, manifesting in a comprehensive understanding of the entire customer journey. The agency has accolades reflecting both its creative excellence and digital expertise.
VMLY&R India’s business-first team is known for delivering digital excellence for blue chip brands like ICICI Bank, Colgate-Palmolive, Dell, IDFC, Ford, Swaraj Tractors, IDBI Federal and Marico, delivering transformational solutions at the intersection of brand and customer experience, data, platforms and commerce.
“WPP's aim is to provide clients with a simplified and integrated offer to help them grow their businesses holistically. The Glitch over the past ten years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys," said CVL Srinivas country manager WPP India.
The Glitch CEO Pooja Jauhari said: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”
VMLY&R India CEO Anil Nair said: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
