Brands
The Glenwalk races past 1.6 lakh cases, sets sights on 2.7 lakh by March
MUMBAI: Sanjay Dutt’s Scotch label, The Glenwalk, has surged past 1.6 lakh cases in 2025 and is now targeting 2.7 lakh by March 2026, bolstering its claim as one of India’s fastest-growing whisky brands. The Scotch, owned by Cartel Bros, has already crossed 1.5 lakh cases as of November after emerging as Maharashtra’s top seller this year.
The brand’s rise marks a sharp jump from the 60,000 cases sold between April and September, a period when the global whiskey market remained unsettled by regulatory shifts and shifting consumption habits. The Glenwalk has since expanded beyond Maharashtra, building a national footprint across several states and duty-free hubs. A new range of “new-age statements” is due next year.
Living Liquidz and Mansionz founder and Cartel Bros co-founder Mokksh Sani, said the brand’s momentum “validated everything we believed about The Glenwalk: its craft, its distinct taste, and its resonance with today’s Indian consumer”. He added that robust demand put the 2.7 lakh-case target within reach.
The Glenwalk’s ascent has been reinforced by a string of awards, including a bronze medal at the London Spirits Awards 2025, gold and silver wins at ProWine, multiple honours at the London Spirits Competition and the International Wine & Spirits competition, and a gold at the Spiritz Achiever Awards.
Co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani and chief business officer Vishal Rajan credit the brand’s craft-first approach for its rapid rise. Co-founder and brand ambassador Sanjay Dutt said 2025 had been a “landmark year”, adding that 2026 would bring deeper consumer reach and a more ambitious push into premium Scotch.
The brand is now gearing up for its biggest phase of expansion, scaling production, widening distributor ties and pushing deeper into key national and overseas markets.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
