MAM
The Derma Co. appoints Sania Mirza as suncare ambassador
Tennis icon fronts 1 per cent Hyaluronic Sunscreen Aqua Gel campaign.
MUMBAI: Sania Mirza just aced sun protection because when the sun serves heat, even a Grand Slam champion knows the best defence is a killer sunscreen. The Derma Co., Honasa Consumer Limited’s active ingredient-led skincare brand, has roped in tennis legend Sania Mirza as brand ambassador for its suncare category. The association kicks off with a high-energy campaign film for its hero product, the 1 per cent Hyaluronic Sunscreen Aqua Gel, built around the theme of “attack and defence”.
Set on a tennis court, the film draws a sharp parallel between professional strategy and daily sun protection. Sania explains that winning a match requires both aggressive play and strong defence, a mindset she applies to skincare. The sunscreen, formulated with 6 UV filters for robust protection and 1 per cent Hyaluronic Acid for lasting hydration, is positioned as one product delivering “two superpowers” in a single application.
Sania Mirza said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the brand ambassador for its Suncare category feels like a natural extension of that belief.”
The Derma Co. VP for marketing Divya Gupta added, “Sania’s journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use.”
The campaign is now live across digital and social platforms, marking a bold new phase for The Derma Co.’s suncare range. In a world where UV rays never take a day off, Sania and The Derma Co. are reminding everyone that the best way to win against the sun is to show up prepared, protected, and powered by science, one consistent layer at a time.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
