MAM
The Delhi Advertising Club Annual Awards – Lots of Gold & Silver
New Delhi: The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.
The award is instituted to acknowledge and reward creative excellence in advertising in all forms of communication.
Started 40 years back with a modest number of 25 people as founders and under the able leadership of Mr. V. K. Chopra the chief patron, DAC has come a fairly long way and has grown leaps and bounds. For the first time in the history of DAC Awards, a special section was created for Made in India agencies along with multi-national agencies. Mr. V. K. Chopra announced that this year saw a record number of entries which was very encouraging, and at the same breath he also announced that DAC wishes to take this award to SAARC countries as well.
The advertising agencies were vying for awards in 48 different categories in Print, Electronic and Social/Digital Media. The evening turned out to be a fantastic event unlike others as the entire work of all the agencies were showcased in the do. It was a buzzing evening with the breeze of healthy competition in the air. The agencies came out in great number to support and cheer their entries. The excitement took over and it and it was shouts and howls all over. They all were cheering for each other. The event witnessed Vermillion Communications walking away with maximum number of awards. Close on their heels was Span communication. Agencies like HS AD, Omni Media, Herald, Crayons, Innocean Worldwide, Span, I Broad 7, Reprise, Interactive, Magnon Eg+ and more witnessed the grand award ceremony at The Ashok Hotel. The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the spectacular win to his entire creative team. The agency won a whooping 22 awards in different categories.
Not only did Vermillion communications win the maximum number of trophies, they also bagged the most coveted award of “The Agency of the Year”.
The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the win to his entire creative team. The agency won a whooping 22 awards in different categories.
With record number of entries in the awards, the overwhelming enthusiasm amongst the participating agencies, the Delhi Advertising Club is sure to Rock for times to come.
About Vermillion Communication
Vermillion is a full-service advt agency. Evolving and growing every day to meet the marketing needs of our clients. Focusing on delivering all of the critical disciplines of marketing, but with a singular focus on measured results achieved through the highest level of customer engagement.
Founder by Mr Deepak Hiremath, who carries a long experience in advertising, Vermillion Creates an ideas that sell. We use multiple media channels to develop and implement comprehensive, fresh marketing and advertising programs. This allows us to bring about better, more meaningful results for our clients. In addition to strategic planning, our core advertising and marketing services include print promotions, brand identity, branding & campaigns, web designing, collaterals, radio, PR, events, SMS promotions and more.
Sell the right idea at the right time through the right medium. We connect our clients with their clients. After all, it’s not just about advertising – it’s about getting customers to do something. Out here, we ensure the client’s brand is taken home, used and bought again. And just as important, that the people who buy the brand tell everyone they know to buy it too. So what better can you ask for than the word of mouth?
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
