MAM
The Day The Old Telephony Died
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets run over by a bulldozer.
Simply put, voice over Internet protocols may have found the missing link that would eventually replace the existing telephony. VOIP has made a lot of telephone companies go into a state of total shock, some are mesmerized while others paralyzed. Most are dazed and confused.
The Telcos and cable companies are both trying to figure out a way to cope with the issue of delivering voice over the Internet and to be able to connect all other gadgets, gizmos, and devices. This enables them to provide the end-user with a Technicolor branding experience of a lifetime.
It’s a do or die out there.
Just Found The Missing Link
To date, the issue of implementing the customers and various devices
simultaneously has been extremely prohibitive, due to the inability to duplicatethe current comprehensive telephony management infrastructure-five 9’s.
But as the curtain rises, here enters a new lone ranger. Rajeev Bhargava, a soft-spoken boy wonder with a completely split personality, half a Silicon Valley wizard, and the other a spiritual monk. “For every single event there is a single cause”, he says softly and continues: “We have a clear philosophy. It is based on this fundamental axiom – chains of causes and events create information patterns. This is called “causality”. We believe in and live by causality.” Based on this philosophy, he has defined and developed a proprietary software technology platform. “We extract information from causality, which gives you predictable patterns allowing for the creation of highly dynamic and profitable environments”. There is a twinkle in his eyes. This scaleable platform is a distributed cause and effect architecture and enables simultaneous event monitoring delivering a predictable pattern from this extraordinary technology.
Rajeev founded http://www.profitronix.com, a Toronto technology company, recognized by Gartner Research, as a leading pioneer in “complex event processing”. An offshoot of Rapide language from Stanford University, now his version is all java enabled. Armed with a fifteen-year background in building telcos and integrated network management systems, Rajeev wants to create and lead a new grass root VOIP revolution.
The demo of this voice-over IP management services clearly proves that the low traffic and low cost with high Telco grade reliability will make this a new playground. All phone calls will become local. Home devices and others systems can all migrate computing into IP. The convergence of all media into one device is now a reality.
His “out of the box” solution will manage IP infrastructure and services at the client level, device level, regional level and central level, which is currently not possible. Now VOIP becomes highly profitable using management for a $1.00 a device per year. This turnkey solution, with IP mediation services for consumer billing can be implemented right away.
But wait a minute. Does this mean that one will be able to receive faxes to movies directly to their cell phone? Does this really mean that the cell phones will become micro-terminals? Does this mean that the old telephony will no longer be viable? Will all long-distance calls become free? Is it really a revolution? Is it really a shock? It is.
Branding a new revolution.
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets taken over by a bulldozer. If any of the above were to come into play, this would be the single most dramatic shift in BtoC communication, almost like the invention of the web browser.
Three rules of cyber branding new revolutionary ideas
Educate, in a self-replicating mode. Utilize the latest technologies to broadcast your message using web conferencing and content streaming. Avoid the old fashioned branding by blowing millions on billboards and TV ads. Select and reach your potential customers at fast speed via global cyber-branding right away. Make speed a benchmark.
Make the message very simple. Work with fewer words, throw away the thick binders and deal with simplicity. We are all tired of exhaustive research projects to prove that we were all wrong all along. Start with a clean page and move forward. Make future simple.
Brand the real things. Disney once said: “you need branding when you do not have any real thing to sell”. Right on. Most branding exercises are just smoke and mirrors to cover up faults and mistakes. Isn’t this the reason why there are great full-page ads and continuous TV commercials just before a corporation is about to be hauled for securities investigation or filing for chapter 11? Find the real thing, go for the real customers, build a solid corporate image and a truly global name identity and the rest will take care of itself. Including branding.
Summary:
If simultaneous business event monitoring is going to be the next revolution, then it will certainly provide a crystal clear view to management to be able to predict and make better decisions. Now this sounds like a justifiable cause and all we need is an event to take place. Lets email this article.
The Day The Old Telephony Died
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets run over by a bulldozer.
Simply put, voice over Internet protocols may have found the missing link that would eventually replace the existing telephony. VOIP has made a lot of telephone companies go into a state of total shock, some are mesmerized while others paralyzed. Most are dazed and confused.
The Telcos and cable companies are both trying to figure out a way to cope with the issue of delivering voice over the Internet and to be able to connect all other gadgets, gizmos, and devices. This enables them to provide the end-user with a Technicolor branding experience of a lifetime.
It’s a do or die out there.
Just Found The Missing Link
To date, the issue of implementing the customers and various devices
simultaneously has been extremely prohibitive, due to the inability to duplicate the current comprehensive telephony management infrastructure-five 9’s.
But as the curtain rises, here enters a new lone ranger. Rajeev Bhargava, a soft-spoken boy wonder with a completely split personality, half a Silicon Valley wizard, and the other a spiritual monk. “For every single event there is a single cause”, he says softly and continues: “We have a clear philosophy. It is based on this fundamental axiom – chains of causes and events create information patterns. This is called “causality”. We believe in and live by causality.” Based on this philosophy, he has defined and developed a proprietary software technology platform. “We extract information from causality, which gives you predictable patterns allowing for the creation of highly dynamic and profitable environments”. There is a twinkle in his eyes. This scaleable platform is a distributed cause and effect architecture and enables simultaneous event monitoring delivering a predictable pattern from this extraordinary technology.
Rajeev founded http://www.profitronix.com, a Toronto technology company, recognized by Gartner Research, as a leading pioneer in “complex event processing”. An offshoot of Rapide language from Stanford University, now his version is all java enabled. Armed with a fifteen-year background in building telcos and integrated network management systems, Rajeev wants to create and lead a new grass root VOIP revolution.
The demo of this voice-over IP management services clearly proves that the low traffic and low cost with high Telco grade reliability will make this a new playground. All phone calls will become local. Home devices and others systems can all migrate computing into IP. The convergence of all media into one device is now a reality.
His “out of the box” solution will manage IP infrastructure and services at the client level, device level, regional level and central level, which is currently not possible. Now VOIP becomes highly profitable using management for a $1.00 a device per year. This turnkey solution, with IP mediation services for consumer billing can be implemented right away. But wait a minute. Does this mean that one will be able to receive faxes to movies directly to their cell phone? Does this really mean that the cell phones will become micro-terminals? Does this mean that the old telephony will no longer be viable? Will all long-distance calls become free? Is it really a revolution? Is it really a shock? It is.
Branding a new revolution.
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets taken over by a bulldozer. If any of the above were to come into play, this would be the single most dramatic shift in BtoC communication, almost like the invention of the web browser.
Three rules of cyber branding new revolutionary ideas
Educate, in a self-replicating mode. Utilize the latest technologies to broadcast your message using web conferencing and content streaming. Avoid the old fashioned branding by blowing millions on billboards and TV ads. Select and reach your potential customers at fast speed via global cyber-branding right away. Make speed a benchmark.
Make the message very simple. Work with fewer words, throw away the thick binders and deal with simplicity. We are all tired of exhaustive research projects to prove that we were all wrong all along. Start with a clean page and move forward. Make future simple.
Brand the real things. Disney once said: “you need branding when you do not have any real thing to sell”. Right on. Most branding exercises are just smoke and mirrors to cover up faults and mistakes. Isn’t this the reason why there are great full-page ads and continuous TV commercials just before a corporation is about to be hauled for securities investigation or filing for chapter 11? Find the real thing, go for the real customers, build a solid corporate image and a truly global name identity and the rest will take care of itself. Including branding.
Summary:
If simultaneous business event monitoring is going to be the next revolution, then it will certainly provide a crystal clear view to management to be able to predict and make better decisions. Now this sounds like a justifiable cause and all we need is an event to take place. Lets email this article.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
