MAM
The Content Lab secures integrated marketing deal with Reise Moto
Mumbai: Mumbai-based content studio, digital agency and production house —The Content Lab, has partnered with two-wheeler tyre and riding gears brand, Reise Moto to spearhead marketing strategies that will help motorcycle and other two-wheeler riders better their riding experience.
Reise Moto, the B2C division of Mahansaria Enterprises Pvt. Ltd, having promoters with a strong pedigree of building two successful global brands specialising in the off-highway tyre segment for nearly four decades, was founded a year ago. The fairly new brand is now poised to diversify its offerings from two-wheeler tyres to a comprehensive range of riding gears that cater to every possible need of a biker.
Reise Moto and The Content Lab will embark on a series of marketing initiatives aimed at showcasing the brand’s core message of ‘the joy of riding’. The initiatives will highlight Reise Moto’s product lineup, foster community engagement and provide valuable resources for riders to enable and elevate experiences on their journeys. From captivating social media campaigns to immersive brand experiences, this collaboration pledges to deliver unparalleled value to motorcycling enthusiasts across India.
“Reise Moto epitomises quality and innovation within the motorcycling industry. We are privileged to collaborate with such a distinguished brand that is poised on the threshold of growth and expansion. We look forward to leveraging our expertise to propel Reise Moto to new heights of success, with a fresh take on a category that has been saturated with conventional messaging over the years. We intend to achieve this through innovative, engaging and scalable content creation.” says Supriya Sehgal, Co-founder of The Content Lab.
Leveraging The Content Lab’s proficiency in marketing strategy, content creation and digital engagement, Reise Moto aims to fortify its market position and forge stronger connections with motorcycling enthusiasts throughout India.
“The collaboration with The Content Lab heralds an exciting new chapter for us at Reise Moto. We are thrilled to have the expertise of The Content Lab to help us further amplify the Reise Moto brand,” said Mahansaria Enterprises Pvt. Ltd MD Yogesh Mahansaria. “Their innovative marketing approach perfectly aligns with our commitment to delivering exceptional products and experiences to our customers. Together, we eagerly anticipate reshaping the motorcycling landscape and inspiring riders to embark on unforgettable journeys,” he added.
MAM
Allen Online releases new ‘Rise to the Top’ episode with MS Dhoni
Cricketing legend shares wisdom on second chances with NEET and JEE Advanced toppers.
MUMBAI: When life gives you a second innings, even MS Dhoni knows the real game begins after you’re exhausted. Allen Online has released the fourth episode of its inspiring podcast series Rise to the Top, featuring former India cricket captain Mahendra Singh Dhoni in conversation with two determined students who cracked competitive exams on their second attempt.
Hemant Sharma from Bhiwani, Haryana, improved his NEET rank dramatically from AIR 29,284 to AIR 2,095 in just one year and is now pursuing MBBS at AIIMS Raebareli. Veeram Shah from Mumbai raised his JEE Advanced rank from AIR 8,068 to AIR 2,600 and is currently studying Mechanical Engineering at IIT Kanpur.
The episode, available on the Allen Online YouTube channel from 7 PM today, dives deep into what a genuine second attempt demands not just academically, but mentally and emotionally.
Hemant talks about rebuilding after a rank that haunted him, focusing only on his weak areas instead of starting from scratch. Veeram shares how he battled FOMO by quitting social media entirely and relying on one trusted friend while his peers celebrated college life.
When the students asked Dhoni about handling setbacks, the cricketing icon delivered a powerful message, “If life is giving you a second chance, then utilise it. Hard work counts only when you are fully exhausted… How much hard work you did after that, that defines you.”
Dhoni also spoke about treating criticism as useful information rather than judgement advice that resonated strongly with the students’ own journeys of stopping comparisons and focusing on self-improvement.
Through Rise to the Top, Allen Online continues to create a valuable platform where aspiring students can learn directly from role models about the mindset, discipline and resilience required to succeed in India’s fiercely competitive exam landscape.
In a conversation packed with candid stories and life lessons, this episode proves that second attempts aren’t just about trying again, they’re about rising stronger. Perfect timing for students gearing up for their own comeback stories.
