MAM
The Content Lab secures integrated marketing deal with Reise Moto
Mumbai: Mumbai-based content studio, digital agency and production house —The Content Lab, has partnered with two-wheeler tyre and riding gears brand, Reise Moto to spearhead marketing strategies that will help motorcycle and other two-wheeler riders better their riding experience.
Reise Moto, the B2C division of Mahansaria Enterprises Pvt. Ltd, having promoters with a strong pedigree of building two successful global brands specialising in the off-highway tyre segment for nearly four decades, was founded a year ago. The fairly new brand is now poised to diversify its offerings from two-wheeler tyres to a comprehensive range of riding gears that cater to every possible need of a biker.
Reise Moto and The Content Lab will embark on a series of marketing initiatives aimed at showcasing the brand’s core message of ‘the joy of riding’. The initiatives will highlight Reise Moto’s product lineup, foster community engagement and provide valuable resources for riders to enable and elevate experiences on their journeys. From captivating social media campaigns to immersive brand experiences, this collaboration pledges to deliver unparalleled value to motorcycling enthusiasts across India.
“Reise Moto epitomises quality and innovation within the motorcycling industry. We are privileged to collaborate with such a distinguished brand that is poised on the threshold of growth and expansion. We look forward to leveraging our expertise to propel Reise Moto to new heights of success, with a fresh take on a category that has been saturated with conventional messaging over the years. We intend to achieve this through innovative, engaging and scalable content creation.” says Supriya Sehgal, Co-founder of The Content Lab.
Leveraging The Content Lab’s proficiency in marketing strategy, content creation and digital engagement, Reise Moto aims to fortify its market position and forge stronger connections with motorcycling enthusiasts throughout India.
“The collaboration with The Content Lab heralds an exciting new chapter for us at Reise Moto. We are thrilled to have the expertise of The Content Lab to help us further amplify the Reise Moto brand,” said Mahansaria Enterprises Pvt. Ltd MD Yogesh Mahansaria. “Their innovative marketing approach perfectly aligns with our commitment to delivering exceptional products and experiences to our customers. Together, we eagerly anticipate reshaping the motorcycling landscape and inspiring riders to embark on unforgettable journeys,” he added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
