MAM
The Advertising Club names Effie Award 2015 finalists
MUMBAI: The Advertising Club has announced the finalists for the Effie Awards 2015, to be held on 27 January, 2016.
Over 100 brands that ran campaigns in India from 1 October, 2014 to 30 September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honours across 26 award categories.
In a bid to revamp the awards, the Advertising Club has also introduced several changes for this year’s Effies. In keeping with the convenience of the digital world, for the first time, entries were submitted online.
Additionally, acknowledging the importance of the startup ecosystem in India, a new category called New Product or Service – Best Campaign for a Start-up, was introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.
Click here for the complete list of finalists.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
