MAM
The Advertising Club has announced that Emvies 2022 will take place on 25 March
Mumbai: The Advertising Club (TAC) has announced that the latest edition of the Emvies will take place on 25 March at Taj Land’s End from 6.30 p.m onwards. The event is presented by Google, powered by Colors and in association with Times of India.
The Emvies are coveted media awards that focus on innovation, strategy, research and seamless integration. The awards are back after a hiatus during the pandemic. With over 1000 entries this year, the best minds in media and advertising will compete for recognition at the awards.
The event will be attended by top-notch professionals from the media, advertising and marketing fraternity. The campaigns that go on to win an ‘Emvie’, the trophy is presented to both the media agency and the client.
“It’s been a long break and we at TAC are eagerly waiting to see some of the great work that has been done in the last year and hope to recognise and reward the best of the best in each category,” said The Advertising Club president Partha Sinha. “We have a special recognition ‘The Young EMVIE of the Year’, in honour of Pradeep Guha, a stalwart and legend in the world of media and entertainment. With Google being our presenting sponsor this year, it’s befitting that we’re looking for innovation at the heart of everything. We are excited and ready to get the ball rolling in earnest, move the inertia of the last two years into a juggernaut of momentum and host perhaps THE grandest Emvies to date. All the best to every participant, may the best work win!”
This year the Envies return with a new look and logo that has been designed by Digitas.
“We are delighted to be partnering with The Advertising Club on the most prestigious and highly anticipated media awards,” said Google Asia Pacific vice president marketing – India Southeast Asia and South Asia Sapna Chadha. “At Google, we incorporate innovation and creative strategy in everything we do and we’re eager to see what the young creative minds of India have produced in the past year. It is our absolute pleasure to be a part of this legacy and hope to see some great work being recognised.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
