Ad Campaigns
The Advertising Club Bangalore opens entries for the Big Bang Awards 2023
Mumbai: The Advertising Club Bangalore, an esteemed institution with a legacy spanning over four decades, is thrilled to announce its flagship property – The Big Bang Awards. This grand celebration of excellence covers a wide spectrum of creative, design, media, digital, and marketing achievements. We’re excited to announce that the entries to this prestigious award is now open.
The Advertising Club Bangalore president Laeeq Ali, shared his
thoughts on this event, “As the president of this prestigious advertising club, I’m deeply honoured to announce these awards. Advertising is going through a sea change by the day, but it will remain the lifeblood of many industries. As an industry body, It is our duty to recognize and celebrate the outstanding creativity, dedication, and innovation that advertisers bring to the world and extremely proud to be doing this event for 30 years. A new executive committee has been formed and we are looking at doing the final event in a grand manner too.”
The Big Bang Awards have been a pillar of recognition for close to three decades. These awards welcome participation from all members of the advertising and marketing fraternity throughout the country. The previous event witnessed a remarkable turnout, with entries pouring in from over 40 agencies and 9 clients, representing 12 cities in India.
Just as in previous years, a high-caliber jury consisting of eminent advertising, media, and marketing professionals, hailing from diverse regions in India and the APAC, will oversee the judging process entirely online.
The Big Bang Awards for Creative Excellence will celebrate outstanding accomplishments in creative and content. Categories include Consumer, B2B, Media, Entertainment, Social Causes, Health, Fitness, Wellness, E-commerce, Integrated Marketing Campaigns, and a new category spotlighting regional campaigns in various Indian languages.
The Big Bang Awards for Design Excellence will acknowledge exceptional internal and external design expertise, encompassing Brand Identity and UX design.
The Big Bang Awards for Media Excellence and Digital Excellence will pay tribute to the innovative work carried out by Media and Digital agencies, encompassing various traditional and digital media. A new category focusing on Data and Technology is also included to recognize how data and research can be leveraged to create more effective campaigns founded on powerful insights.
Additionally, The Big Bang Awards will celebrate budding talent with awards for Young Writer (Copy/Content) of the Year, Young Art Director of the Year, and the Arvind Kumar Memorial Young Media Professional of the Year.
Big Bang Awards chairperson Malavika Harita expressed, “This
period is an exciting phase for all of us at the club as well as the
Jury. Year on year, we get to see some amazing work cutting across India as well as categories. With the lines blurring between technology & marketing, the approach to ideation itself has changed and I look forward to seeing lot more interesting entries marrying the traditional & the new. The theme ‘Find the Balance’ for this years big bang awards is also centred around the same thought too.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
