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The Abby council appoints three international jury chairs for Abbys 2022
Mumbai: The Abby Awards Governing Council on Monday announced three names from the global advertising industry as jury chairs. This year, industry members Menno Kluin, Aricio Fortes, and Myra Nussbaum will be judging Abbys 2022.
Menno Kluin is the chief creative officer of dentsu US with a string of big awards to his credit. Menno won the coveted ‘Creative Person of the Year 2021’ by US Campaign.com for his exceptional track record of creative success. His accolades include winning the ‘Most awarded Art Director Worldwide,’ ‘Agency of the Year at Cannes,’ ‘Grand Prix,’ and ‘One Show’s Best in Discipline for Digital Craft and Social Media,’ ‘Clio Agency of the Year,’ ‘ACD NY Agency of the Year,’ and ‘Young Guns Agency of the Year.’ Menno leads the creative output of three dentsu agencies – 360i, dentsuMB, and Isobar.
BBDO China chief creative officer Aricio Fortes is also going to be jury chair at Abbys 2022. Aricio has won 44 Cannes Lions so far and he is still counting. He has won the Cannes Lion Agency of the Year four times for DM9DDB Brazil and Ogilvy Brazil in the past. Twenty of Aricio’s campaigns have won Lions and Pencils for large global brands McDonald’s, Procter & Gamble, Walmart, Johnson & Johnson, IBM, FedEx, Pinterest, LEGO, and Mattel.
Havas Chicago president and chief creative officer Myra Nussbaum is the third member of the jury chairs of Abbys 2022. Myra’s work for Valspar, which involved helping colourblind see colour for the first time, went on to win top honours at Cannes, One Show, and D&AD. Voted by Adweek as among the Top 30 Creative People in the world, Myra’s work has created emotional connections while significantly impacting business for such brands as Mars, KFC, Molson Coors, SC Johnson, Dow, and Ford.
“We are very fortunate to have Menno, Aricio and Myra chair some of the leading categories of ABBYs this year,” Abby Awards Governing Council’s Ajay Chandwani said. “All are contemporary creative superstars of our times and their versatility of being equally at home with traditional advertising and digital craft and social media makes them special advertising personalities.”
“We are thrilled to have heavyweights come on board to chair this year’s Abbys awards,” stated Abby Awards Governing Council 2022 chairman and The Ad Club VP Rana Barua. “Our intent is to have world-class quality and inputs with The One Show, and has awarded and recognised international jury is just a start of a journey which will allow Indian advertising to reach the global standard of effectiveness and quality. “
“We are indeed grateful to One Show for having partnered with the Ad Club to take ABBYs judging to the global level,” added The Ad Club president Partha Sinha.
The deadline for submission of entries has been extended until 1 April, according to the statement.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
