MAM
Tewari unveils e-version of Rozgar Samachar
NEW DELHI: Information and Broadcasting Minister Manish Tewari Tuesday unveiled the e-version of Rozgar Samachar in Urdu by the Publication Division. He said the issue could contain two to four pages of such content in its future editions.
He said the launch of the e-version of Rozgar Samachar in Urdu was another milestone in reaching out to the people who understood the language in form and spirit. The initiation of the e-version also reiterated the perseverance of Publications Division in a competitive environment where content was balanced with the prevailing business models. The initiative also reflected the use of technology in reaching out to the people in a form and language understood by them.
With a circulation of over 400,000 copies per week, the Employment News informs about job opportunities in the organizations of Central and State Governments to aspiring youth across the country; published in Hindi, English and Urdu simultaneously.
To provide benefits of technology to Urdu reading masses, E-Rozgar Samachar (Urdu) is being launched. e-Employment News (English) and e- Employment News (Hindi) are also available to subscribers since August 2012.
The Minister said the unveiling of a new logo of Employment News with the motto “Opportunities for all” was a manifestation of the commitment to reach out to job seekers thereby seeking to fulfill their aspirations and harness their skills and capabilities.
Through this new initiative, the publication would not only get a new brand identity, it would also become attractive to the aspiring youth. Lauding the Publications Division for its effort, the Minister said the new logo depicting the search for jobs from a lens would easily be identified by the target audience.
Tewari also stressed the need for government publications to add content on issues of public interest which pertained to the common people such as issues related to development, national and international affairs.
Tewari also released ‘India-2013‘ and ‘Bharat-2013‘ a reference annual which provides exhaustive and authentic repository of information about the activities, progress and achievements of various ministries and departments of Government of India during the year since 1957. In this context, the minister mentioned that the publication provided a comprehensive and authentic information about the country‘s march forward and was a must read publication for key stakeholders.
The logo of employment news was selected from entries of an in-house competition of College of Arts, New Delhi. The logo depicts the search for jobs from a lens. The holder showing nib on one side and the wrench on the other shows that the Employment News is both for skilled and unskilled jobs. The hand is the human element of the logo.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
