MAM
Tetra Pak appoints Tabu as brand ambassador
MUMBAI: Tetra Pak has appointed National Award winner actor Tabu as its new brand ambassador. She will be featuring in the latest Tetra Pak commercials created by Leo Burnett, wherein she will be promoting ‘freshness and purity’ of UHT Milk, double pasteurised milk.
This ad campaign, comprising both TVCs and print commercials will be unveiled this week across the country.
Speaking about the new brand ambassador, Leo Burnett executive director Jayshree M Sundar said, “The campaign through an innovative series of quick demos will highlight ‘Kitchen Logic’ to Indian women. In fact it brings forth the goodness of milk in cartons.”
Further highlighting on the choice of the brand ambassador, she adds, “Choosing the right brand endorser for this exercise was critical for us. Someone who embodies the spirit of excellence and stands for honesty and high performance. Much like the qualities of ‘good milk in cartons.’ Tabu has been a consumer of carton milk and is very conscious of fitness and healthy living.”
Throughout the campaign, Tabu will focus on the purity, freshness and preservative-free qualities of UHT Milk that doesn’t curdle promoting it as an ideal nutrition sources for kids.
Tetra Pak began operations in India as a 100 per cent subsidiary of Tetra Pak International, a Tetra Laval Company, in 1997.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
