MAM
Testing Times: Zee-Bhaskar seek damages over media campaign
NEW DELHI/MUMBAI: After reporting news, media companies are making news. Literally.
The Subhash Chandra-promoted Essel group and Bhopal-based Bhaskar group have dragged the big daddy of news paper business, Bennett, Coleman & Co. Ltd, publishers of Times of India and Economic Times, to court over breach of copyright laws relating to a media campaign and sought Rs. 1,000 million in damages, apart from an apology.
The civil suit, filed by the Essel-Bhaskar combine through Diligent Media in Mumbai high court, was heard today.
The petitioner has claimed that its advertisement campaign for a proposed print medium product — `SPEAK UP, ITS IN YOUR DNA (Daily News and Analysis)’; was “hijacked” by the Times of India group to suit a campaign for Maharashtra Times, a publication of the Times group. It has also been stated that the action of the rival amounted to infringement of copyright laws with a view to derive “unfair business advantage.”
When contacted, Essel Group vice-president Ashish Kaul said, “It certainly was disappointing to see a group of repute indulge in unfair practices.”
When contacted, The Times of India brand director Rahul Kansal says, “TOI has chosen not to comment on this issue for the time being until we formulate what we want to say in this matter.”
The matter came up for hearing today in the court of Justice D.G.Karnik. The counsel for the defendant (TOI group), while stating that the plaintiff had offered not to pursue any legal action through a letter dated 29 March if an unconditional apology is tendered, requested time till 4 April from the court to consider the offer.
According to information available the court heard both the sides and directed Bennett Coleman & Co Ltd not to issue any further advertisements similar or of the same nature as that of the plaintiff. The matter will be heard on Monday.
The Essel-Bhaskar combine, which had announced plans of launching Hindi and English newspapers, had plastered the whole of Mumbai with a teaser campaign that had a picture of a man with the tag line `Speak up, It’s in your DNA.’ Reportedly, the TOI group hurriedly unveiled a campaign, prepared late last week, for a regional newspaper and added the words `Maharashtra Times’ to the DNA tagline to read `Speak Up, it’s in your DNA— Maharashtra Times.’
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
