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Terribly Tiny Tales unveils ‘Journeys’: Short films anthology, driven by Maruti Suzuki Arena
Mumbai: Terribly Tiny Tales (TTT), the acclaimed storytelling platform, is delighted to launch a powerful anthology of short films called ‘Journeys’ powered by Maruti Suzuki Arena.
Enabled by Lintas CEX, Journeys promises to be a riveting ride.
Marking the launch on Women’s Day is a special webisode where four prolific women filmmakers along with Maruti Suzuki India’s ED, Shashank Srivastava talk about Journeys, in this special 20-minute roundtable discussion full of inspiring conversations.
The highly popular platform of TTT brings forth four eminent women directors – Alankrita Shrivastava, Sonam Nair, Tahira Kashyap, and Tanuja Chandra – who engage in a candid conversation hosted by renowned presenter Gaurav Kapur. Shashank Srivastava, Executive Director – Sales and Marketing, Maruti Suzuki India, also joins the discussion.
This insightful webisode serves as a springboard for Journeys, which will see four short films directed by the featured filmmakers released on the TTT YouTube channel in the coming weeks. Each film delves into the diverse experiences of women, capturing their stories of sisterhood, freedom, and joy.
The round table video aims to delve into the inspiring journeys of the four women directors and their experiences in the filmmaking industry. Shrivastava’s invaluable insights into the “Joy of Mobility” and the evolving role of women in the automotive sector add depth to the discussion, highlighting the synergy between storytelling and Maruti Suzuki Arena’s commitment to empowering women.
Terribly Tiny Tales founder & CEO Anuj Gosalia expressed his excitement for the collaboration, stating, “Partnering with Maruti Suzuki Arena marks a significant milestone for TTT. ‘Journeys’ goes beyond celebrating the remarkable achievements of these four talented women directors. It’s about amplifying their unique voices and perspectives, showcasing the power they hold to shape narratives and inspire others. We’re excited to work with Shashank and
the team at Maruti Suzuki Arena, along with the powerhouse team at Lowe Lintas to bring Journeys to screen.”
“We believe storytelling can foster empathy, spark dialogue, and ultimately drive positive change in the world. ‘Journeys’ is a testament to this belief, and we’re stoked to embark on this journey alongside a brand like Maruti Suzuki Arena, who shares our commitment to empowerment and inclusivity.”
Targeting a diverse audience, including young adults, especially women (18-35), fans of the featured directors, aspiring filmmakers, and cinephiles, the webisode promises to captivate viewers with its engaging dialogue and thought-provoking narratives. This initiative invites all to join the conversation and experience the unique perspectives shared by the women directors during the roundtable discussion.
Speaking on the collaboration, Lintas CEX creative lead Vasudha Misra, said, “Opportunities to women usually come with conditions attached. With caveats. With a ‘do what you want with this while we do the rest’. Opportunities, so to speak, with the handbrake on. Well, we took it off. And handed control, all of it, to 4 women directors. Not to work on our scripts, but to create their own stories. Direct them in their own way. And then bring it to the table. Imagine what women can do if they are given the opportunity? We got tired of imagining.”
Maruti Suzuki India Sr. executive officer – sales and marketing Shashank Srivastava said, “We, at Maruti Suzuki Arena, are honoured to collaborate with Terribly Tiny Tales on the impactful ‘Journeys’ initiative, championing the extraordinary talent and ingenuity of women filmmakers. Through this partnership, we strive to uplift and inspire audiences, recognizing the transformative power of storytelling in driving positive change.”
The round table video will premiere on TTT’s YouTube channel on 8th March 2024, coinciding with International Women’s Day, while the first short film directed by Sonam Nair is set to release on 21st March 2024. Subsequent films will follow on a weekly or bi-weekly basis, offering audiences a diverse range of stories celebrating the essence of womanhood.
As TTT embarks on this exciting new journey with the Maruti Suzuki Arena, audiences can expect a series of compelling narratives that resonate with the spirit of empowerment and inclusivity. Stay tuned for more updates and join us in celebrating the power of storytelling this International Women’s Day with Terribly Tiny Tales and Maruti Suzuki Arena.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
