Brands
Terribly Tiny Tales and Haier India launch ‘Mothership2.0’
Mumbai – Terribly Tiny Tales (TTT), the beloved storytelling platform, has joined forces with Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, to launch the second season of its highly anticipated Mother’s Day IP – Mothership. This year’s campaign celebrates the ever- evolving bond between mothers and their children. From ‘Situationships’ to ‘BFF Goals’, Mothership2.0
is a youthful, fun and relatable campaign through which both brands highlight the story of how mothers constantly evolve and adapt to make sure their family’s ever need is fulfilled.
Diving into the heartwarming journey of motherhood, Mothership Season 2, celebrates how mothers adapt and grow alongside their families, facing life’s challenges with love, empathy, and a sprinkle of humor. At the core of the campaign is an Instagram film featuring Rukhsar Rehman and Devishi Madaan as a modern-day mother-daughter duo. Together, they navigate life’s twists & turns, empowering each other along the way. The film poignantly illustrates a mother’s instinct to anticipate her children’s needs, mirroring Haier’s diverse range of appliances, always ready to meet consumers’ demands. In essence, the film showcases the special bond shared between a mother and her daughter, accentuating the everyday moments made smoother with Haier’s innovative products.
TTT founder Anuj Gosalia expressed his excitement about the collaboration, stating, “Mothership has become a beloved IP for our women-first community, and we are thrilled to partner with Haier for Season 2. This campaign is a testament to the incredible bond between mothers and their children, and how it continues to evolve in today’s fast-paced world. We believe Haier India is the perfect partner to help us showcase how technology can support and strengthen these relationships.”
Haier Appliances India director – Head of Marketing Priyanka Seth said ” At Haier, we cherish the sacred bond between mothers & their children. We believe that for children, mothers are more than just guardians; they are confidants, companions, the guiding light that illuminates every moment with love and tenderness. With our association with Terribly Tiny Tales we crafted the heart touching film for our consumers that talks about how every family is unique, so are our appliances—crafted with precision and innovation to cater to the diverse needs of modern families. Like a mother’s love, our appliances evolve and adapt, seamlessly integrating into the rhythm of family life, making every moment in the kitchen a celebration of love, laughter, and togetherness.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
