MAM
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate
Mumbai: Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda’s D2C and marketplace channel in India & the UK market.
Through this partnership, Tenovia will help Maharishi Ayurveda focus on organic growth through keyword analysis & cataloguing audits and drive revenues through digital marketing, marketplace marketing for Amazon India, Flipkart & Amazon UK, channel management, and analytics.
Speaking on the announcement, Tenovia Solutions co-founder Sonu Somapalan said, “We are thrilled to be playing a critical role in Maharishi Ayurveda’s eCommerce journey. We believe our partnership has a distinct advantage as we have the necessary experience concerning the product categories and strategic thinking. We are keen to achieve exponential growth with Maharishi Ayurveda in the Indian and International marketplaces.”
Maharishi Ayurveda director Ram Shrivastava said, “We are delighted to collaborate with Tenovia Solutions as our mainline eCommerce partner in our mission to make Maharishi Ayurveda accessible to everyone in India through digital mediums. Their capabilities will allow us to reach our potential customers, and capitalise on the opportunities in the eCommerce landscape. We look forward to achieving our business goals through this partnership.”
Tenovia specialises in eCommerce management and data-driven digital solutions. Tenovia partners with mid to large brands in driving the growth of their online business and focuses on increasing online revenues for its customers through multiple channels using centralised data analytics and insightful business recommendations. Tenovia has serviced a wide range of clients including MTR Foods, Aditya Birla, Raymonds, Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, Luxor Writing Instruments, Emami Group, Starmark, Cottonworld, Atmosphere, Anita Dongre, Oriental Cuisines, Raymond’s to name a few.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
