MAM
Ten Sports ties up with Maruti Suzuki for cricket ratings
MUMBAI: Ten Sports has announced that Maruti Suzuki will sponsor their cricket rating property. It will be called the Maruti Suzuki Cricket Ratings.
The two-year deal breaks on the channel from the first match of the Indian Oil Cup today with India taking on Sri Lanka in a day-night encounter at Dambulla.
Taj Television VP programming Peter Hutton said, “The concept behind the Maruti Suzuki Cricket Ratings is to come up with a cricket ranking system of the highest caliber. We wanted to create something that will allow viewers to identify with the methodology and at the same time create interesting television.
“We use an in house system which is capable of calculating and updating the players and teams rankings taking into consideration a number of aspects such as quality of competition, venue etc. We have also consciously made it visually exciting and have intentionally stayed away from excessive technicalities.”
Maruti Suzuki GM marketing Mayank Pareek says, “We are thrilled to be associated with the cricket rating property on Ten Sports. With their exciting line-up of India cricket over the next couple of years including the India tour of Pakistan and India tour of West Indies in 2006, I am confident that we will derive tremendous mileage from this property.”
Maruti Suzuki media manager Shaswati Saradar said “We believe that a property with such great saliency and frequency will keep us on top of the mind with our consumers. The top quality analysis of the performance of various teams and individual players will help us build a connect with the viewer as cricket is a passion in this country. We are sure that in months to come the words Cricket ratings” will be synonymous to Maruti Suzuki Cricket Ratings”.
Taj Television India ad sales VP Rukin Kizilbash said, ” We are delighted to have a partner like Maruti Suzuki for our premier property. We believe that the partnership will only get bigger and better in years to come. With our superlative live cricket content coming up I believe they will get tremendous value in associating with us on this property.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
