MAM
Ten Sports ties up with Maruti Suzuki for cricket ratings
MUMBAI: Ten Sports has announced that Maruti Suzuki will sponsor their cricket rating property. It will be called the Maruti Suzuki Cricket Ratings.
The two-year deal breaks on the channel from the first match of the Indian Oil Cup today with India taking on Sri Lanka in a day-night encounter at Dambulla.
Taj Television VP programming Peter Hutton said, “The concept behind the Maruti Suzuki Cricket Ratings is to come up with a cricket ranking system of the highest caliber. We wanted to create something that will allow viewers to identify with the methodology and at the same time create interesting television.
“We use an in house system which is capable of calculating and updating the players and teams rankings taking into consideration a number of aspects such as quality of competition, venue etc. We have also consciously made it visually exciting and have intentionally stayed away from excessive technicalities.”
Maruti Suzuki GM marketing Mayank Pareek says, “We are thrilled to be associated with the cricket rating property on Ten Sports. With their exciting line-up of India cricket over the next couple of years including the India tour of Pakistan and India tour of West Indies in 2006, I am confident that we will derive tremendous mileage from this property.”
Maruti Suzuki media manager Shaswati Saradar said “We believe that a property with such great saliency and frequency will keep us on top of the mind with our consumers. The top quality analysis of the performance of various teams and individual players will help us build a connect with the viewer as cricket is a passion in this country. We are sure that in months to come the words Cricket ratings” will be synonymous to Maruti Suzuki Cricket Ratings”.
Taj Television India ad sales VP Rukin Kizilbash said, ” We are delighted to have a partner like Maruti Suzuki for our premier property. We believe that the partnership will only get bigger and better in years to come. With our superlative live cricket content coming up I believe they will get tremendous value in associating with us on this property.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
