MAM
Ten Sports sells 60% of ad inventory for India-Sri Lanka series, lines up sponsors
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has lined up three on-air sponsors for the India versus Sri Lanka series that kicks off on 21 July on Ten Cricket. The series will feature five ODIs and one Twenty20 match.
Hero MotoCorp has come on board as co-presenting sponsor. The broadcaster is in talks with at least three advertisers for the second co-presenting sponsorship slot.
Ten has signed up Royal Seagram and Lenovo as associate sponsors and is in advanced stage negotiations with Max New York life and Manipal University. Brands like Merck Pharma, Sony Vaio and Titan have also bought air-time.
The channel has sold 60 per cent of its ad inventory. “We aim to sell 90 per cent before the tournament kicks off and the balance 10 per cent will be sold at a premium,” says Zee chief sales officer Ashish Sehgal.
Kent RO is the title sponsor of the wraparound show, ‘Straight Drive‘. Luminous has taken Hawkeye sponsorship while Ambuja Cement is the Action Replay sponsor. “We are looking at four more associate sponsors for Straight Drive,” avers Sehgal.
Indiantelevision.com had earlier reported that the company was looking at raking in Rs 900 million from the series, a target that media buyers had stated was too high. Micromax is the title sponsor while Royal Stag Cricket Gear is the on-ground associate sponsor.
While not talking about revenue expectations, Sehgal notes that the series will generate interest as India has not played cricket for two months. “We are looking at a total of six on-ground sponsors,” he adds.
The broadcaster will kick-off its 360 degree campaign with the theme of ‘One India One Jersey‘ starting 1 July. The aim is to convey the message that the team plays as one with one jersey.
The idea, Sehgal says, came about as this is the first event after the IPL where players wore jerseys of different teams.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
