MAM
Tejinder Gill moves on from Truecaller
NEW DELHI: Truecaller vice president Tejinder Gill has put down his papers and is currently serving his notice period, the company confirmed to Indiantelevision.com. The move is solely for professional purposes and personal growth. His replacement has not yet been decided.
Gill has been the company's vice president – global sales (South Asia, MENA, sub-Saharan Africa) since 2016. He was leading monetisation strategies and country growth for the India market.
The company said that Gill has played a key role in strengthening Truecaller’s foothold in India. “70 per cent of our revenues come from advertising and Tejinder Gill has done great work in that direction. It was under him that we progressed immensely with our advertising solutions. Our initiatives like Roadblock, where we block all the ads in a day for a particular brand, making it visible more than a billion times, have got great tractions and Gill has been instrumental in driving that popularity. It was under his leadership that we got one billion impressions in a day very recently.”
Gill has been in the business for more than 18 years and has worked with leading brands like Yahoo and LinkedIn. He was, in fact, a core member of the LinkedIn team when it started its operations in India in 2010.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
