Brands
Tejas Chaudhari to lead – quick commerce at Unilever
MUMBAI: Tejas Chaudhari has taken on a new challenge at Unilever, moving into the role of lead – quick commerce, where speed, scale and sharp execution are the order of the day.
After spending over four years building and shaping Unilever’s performance marketing engine, Chaudhari has signed off from his previous role as lead – performance marketing to head national account management for quick commerce platforms including Blinkit, Swiggy Instamart, Zepto and Big Basket.
Reflecting on the transition, Chaudhari described the move as anything but easy. He joined Hindustan Unilever when the performance marketing team was a five-member unit tucked away in a corner. Over 1,605 days, that small setup grew into a 20-plus strong team driving some of the company’s most critical digital growth levers.
The numbers were formidable. Annual media investments crossing 100 million dollars. Double-digit growth delivered year after year. Automation and AI-led systems built to scale performance marketing efficiently. Yet, Chaudhari says the real achievement was never the dashboards.
It was the people.
A team that questioned assumptions, cared more about outcomes than optics, and went on to top roles across AdTech, FMCG and entrepreneurship. The highs were shared victories. The lows signalled problems to be solved, not ignored.
Under his leadership, the function pushed hard for data-led decisions, defended the right spends, and often stepped beyond its formal mandate to solve larger business challenges. The learning curve, he says, never flattened.
Now, Chaudhari is turning his attention to a faster, more volatile arena. Quick commerce brings a different rhythm and a higher velocity, but the philosophy remains unchanged. Execution compounds.
As he steps into his new role at HUL, the marketer is clear-eyed about what lies ahead. More learning, some unlearning, and the familiar task of building once again.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
