Brands
Tejas Chaudhari to lead – quick commerce at Unilever
MUMBAI: Tejas Chaudhari has taken on a new challenge at Unilever, moving into the role of lead – quick commerce, where speed, scale and sharp execution are the order of the day.
After spending over four years building and shaping Unilever’s performance marketing engine, Chaudhari has signed off from his previous role as lead – performance marketing to head national account management for quick commerce platforms including Blinkit, Swiggy Instamart, Zepto and Big Basket.
Reflecting on the transition, Chaudhari described the move as anything but easy. He joined Hindustan Unilever when the performance marketing team was a five-member unit tucked away in a corner. Over 1,605 days, that small setup grew into a 20-plus strong team driving some of the company’s most critical digital growth levers.
The numbers were formidable. Annual media investments crossing 100 million dollars. Double-digit growth delivered year after year. Automation and AI-led systems built to scale performance marketing efficiently. Yet, Chaudhari says the real achievement was never the dashboards.
It was the people.
A team that questioned assumptions, cared more about outcomes than optics, and went on to top roles across AdTech, FMCG and entrepreneurship. The highs were shared victories. The lows signalled problems to be solved, not ignored.
Under his leadership, the function pushed hard for data-led decisions, defended the right spends, and often stepped beyond its formal mandate to solve larger business challenges. The learning curve, he says, never flattened.
Now, Chaudhari is turning his attention to a faster, more volatile arena. Quick commerce brings a different rhythm and a higher velocity, but the philosophy remains unchanged. Execution compounds.
As he steps into his new role at HUL, the marketer is clear-eyed about what lies ahead. More learning, some unlearning, and the familiar task of building once again.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
