Brands
Teinpro bites into everyday wellness with debut protein bar
MUMBAI: Protein is no longer just pumping iron, it’s quietly powering everyday India. As eating habits shift towards mindful, goal-driven nutrition, Teinpro has entered the health food space with the launch of its first protein bar, positioning itself at the intersection of performance and everyday wellbeing. The brand is backed by founders Chinmay Barik, Raghav Gupta and Kshitij Shokeen, with actor Randeep Hooda as a core investor.
Teinpro’s pitch is simple but timely, protein should not feel intimidating, restrictive or gym-exclusive. While protein’s role in muscle repair is well known, its wider benefits, sustained energy, better metabolism and improved immunity are often overlooked in Indian diets that are rich in carbohydrates but frequently low on quality protein, particularly for vegetarians. Teinpro’s bar is designed to plug this everyday gap without demanding a lifestyle overhaul.
Developed with a focus on balance rather than excess, the no-added-sugar, no-preservatives bar contains magnesium, zinc, antioxidants and ashwagandha extracts aimed at delivering calm focus alongside steady energy. Positioned as a functional middle ground between hardcore fitness nutrition and casual snacking, it is meant to work just as well between meals, after workouts, during long workdays or even as a healthier dessert option.
Explaining the thinking behind the product, Teinpro’s leadership said the brand was born out of a clear gap between performance nutrition and everyday food habits. The goal, they noted, was to create a bar that respects Indian tastes while delivering adequate not overwhelming nutrition, offering natural sweetness that satisfies post-meal cravings without compromising on health.
For Hooda, the association was driven by alignment rather than endorsement. Known for physically demanding roles in films such as Sarbjit, Sultan and Swatantrya Veer Savarkar, the actor said Teinpro stood out for treating protein as a daily necessity rather than a niche supplement. He described the bar as a practical, honest snack that supports both performance and the routine physical demands of everyday life.
With its debut, Teinpro is positioning itself as a wellness-first brand focused on how people work, move and live, not just how they train. The protein and energy bars are now available on the brand’s website and across platforms including Bigbasket, Zepto, Amazon, Flipkart, Jiomart and Tata 1mg, with plans to expand into more quick-commerce and offline channels.
In a crowded nutrition market chasing extremes, TeinPro’s launch makes a quieter promise: strength that fits neatly into daily life.
Brands
Marico names Ankit Porwal CEO for beauty and digital
Former L’Oréal leader to steer styling portfolio and power data-led growth
MUMBAI: Marico has brought in a seasoned beauty and e-commerce hand to sharpen its digital edge. The company has appointed Ankit Porwal as chief executive officer for beauty and styling in its digital business, tasking him with leading the portfolio while accelerating online and data-driven growth.
In his new role, Porwal will oversee Marico’s beauty and styling brands and drive the company’s push across digital commerce and omnichannel platforms. The mandate is clear: build stronger online visibility, harness data more intelligently, and turn clicks into consistent growth.
He joins from L’Oréal, where he spent more than thirteen years in a series of regional leadership roles across Asia and the Middle East. Most recently, he served as regional director and general manager for e-commerce and marketing transformation for the Sapmena region, where he focused on building large-scale digital, content and data transformation engines.
Before that, Porwal led the consumer products division as general manager for the Malaysia and Singapore cluster and earlier headed e-commerce for the South East Asia, India, Pacific, Middle East and North Africa region. His work spanned building digital infrastructure, expanding online penetration and leading cross-functional teams across sales, marketing, finance and supply chain.
His L’Oréal stint also included regional marketing leadership for Garnier across India and South East Asia, as well as senior marketing roles in Indonesia and India. Prior to L’Oréal, Porwal built his early career at Colgate-Palmolive and Wipro Consumer Care and Lighting, moving through sales and marketing roles across India and Thailand.
With this appointment, Marico is betting on deep beauty expertise and digital fluency to style its next phase of growth. For Porwal, it is a homecoming of sorts, back to the Indian consumer market, this time with a mandate to blend beauty, data and digital into a sharper growth formula.
