Brands
Tecsox drops Rockstar party speaker with big sound at just Rs 1,999
MUMBAI: Tecsox has turned up the volume with the launch of its Rockstar series party speaker, an affordable yet feature-rich audio device priced at just Rs 1,999. Designed for the new wave of content creators, party enthusiasts, and karaoke lovers, the speaker promises premium performance without breaking the bank.
With 40W of powerful sound, deep bass, and crystal-clear audio, the Rockstar speaker offers an immersive listening experience. Whether it’s a poolside gathering or a late-night jam session, its six hour battery life, Bluetooth, AUX, USB and TWS support, and rugged portable design make it a versatile choice for all occasions.
Adding to the party-ready appeal is dynamic RGB lighting and IPX-rated splash resistance, making it ideal for both indoor and outdoor events. The speaker also comes karaoke-ready, complete with microphone and remote, giving users the chance to belt out their favourite tunes effortlessly.
Tecsox founder & CEO Puneet Gulati shared, “The Rockstar series is our shout-out to every music lover who’s ever wanted to own the stage. We’ve packed top-tier features into an accessible device that brings fun, energy, and performance wherever it goes.”
From casual listeners to aspiring performers, the Rockstar series caters to a range of audio needs, combining style with substance. The speaker is now available on the Tecsox official website and across major e-commerce platforms at its special launch price.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
