MAM
TechShastra wins Blaupunkt India’s social media duties
MUMBAI: New-Age software and digital marketing company TechShastra has won the social media mandate for German car infotainment and sound maker and marketer Blaupunkt.
The agency will manage social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative media on the digital platform.
Balupunkt India director Pankaj Jagwani said, “We are happy to partner with TechShastra as our digital agency. Having recently announced our re-entry in India, we are looking at launching several products in the near future. With TechShastra‘s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.”
TechShastra CEO Nishith Shah said, “Blaupunkt has always been known for their high levels of consumer connect. By using the digital platform we would be able to further enhance that and build brand recall and engagement.”
Germany based Blaupunkt has a nationwide presence in aftermarket (accessories retail and OE dealership) segments. An infotainment partner to passenger car OEs including VW, Audi, Bentley, GM, Proton, Hyundai, Kia, Tata, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas CAT etc, Blaupunkt provides a range of high-end infotainment, multimedia and navigation solutions.
Other clients in TechShastra‘s kitty include Unilever, Nestle and HDFC bank. The agency is the force behind campaigns such as the Nestle Morning Band, Surf Excel-Fulfill A Wish and Maggi Guess the Taste.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
