Brands
Technogym brings Italian design-led fitness to India with first boutique launch
MUMBAI: Technogym, the Italian fitness and wellness giant, has officially stepped into India with the launch of its first boutique: a sleek space designed to showcase the brand’s award-winning equipment and immersive training experiences.
Founded in 1983 by Nerio Alessandri in his family garage, Technogym has grown into a global benchmark for design-driven fitness. Its products are as much about style as performance, seamlessly fitting into living rooms, home gyms, offices and commercial fitness centres. Take the Technogym bench, for instance: a compact, elegantly designed unit that conceals all the essential tools for a full-body workout without cluttering a space.
The brand’s dedication to marrying form and function has won it global recognition, including the If design award, good design award and red dot design award. Trusted by elite athletes and professional teams, from Formula 1 to leading football clubs, Technogym has also been the official supplier to nine Olympic games, most recently Paris 2024 and the Paralympics.
The new Indian boutique offers a hands-on experience of Technogym’s most iconic products, all crafted in Italy. Highlights include:
‘Technogym Run’ is a high-performance, whisper-quiet treadmill that blends running with strength training and ‘Technogym Ride’ is developed with cycling champions, it features a 22-inch immersive screen and seamless integration with top training apps.
Technogym’s ethos is rooted in precision and biomechanics, ensuring workouts that are effective, safe and tailored to everyone from elite athletes to fitness beginners or those with specific health needs. With over four decades of expertise, the brand is now looking to transform India’s fitness culture by combining luxury, science and innovation.
“Technogym has always believed fitness is more than exercise, it’s a lifestyle,” said the company in a statement. “Our Indian boutique brings that philosophy to life, inviting enthusiasts, athletes and professionals to experience the future of wellness first-hand.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
