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Team Pumpkin wins SKG Investments & Advisory’s marketing mandate
Mumbai: Team Pumpkin has secured the social media, performance marketing, and public relations mandate for SKG Group, an independent financial services firm based in New Delhi. The account was won through a multi-agency pitch and will be managed from the agency’s Gurugram office.
SKG Group serves high-net-worth individuals, families, corporates, and institutions, focusing on personalised wealth management and investment banking services. Their offerings include investment strategies, asset management, and capital market functions, such as fundraising, IPOs, mergers, and acquisitions.
SKG Group director Khush Gupta said, “We are pleased to onboard Team Pumpkin as our digital marketing and PR partner. In today’s dynamic financial landscape, it’s essential to engage with our clients through the right channels, and we believe Team Pumpkin’s expertise will help us achieve that. They’ve got a great reputation for delivering results, and we’re confident they’ll help us make a bigger splash in the digital world.”
Team Pumpkin co-founder and CBO Swati Nathani said, “We are thrilled to partner with SKG Group, a firm known for its client-first approach and deep financial expertise. Our focus will be on building a robust digital presence for them through innovative social media strategies and result-oriented marketing campaigns.”
Team Pumpkin will work closely with SKG Group to enhance their online visibility, drive targeted traffic to their website, generate qualified leads, and optimize their return on investment. As per the mandate, the scope of the project includes ideation, concept development, creative development, social media management, performance marketing, and public relations.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
