MAM
Team Pumpkin Ropes in Nirav Lalan as Global COO
NEW DELHI: Team Pumpkin has appointed Nirav Lalan as their COO. Lalan brings in nearly a decade of experience across digital strategy and sales. He will oversee global operations for the agency and continue the growth trajectory of Team Pumpkin.
Team Pumpkin serves clientele across Asia, Americas, Europe and Africa and Nirav’s key goal will be to have sustainable long term brand partnerships, strengthen existing relationships and build new service lines.
Team Pumpkin co-founder & CBO Swati Nathani said, “We are delighted with Nirav's appointment as COO of Team Pumpkin, as we look forward to an exciting phase of growth this year and beyond. Nirav’s experience across varied roles is valuable, as we continue to expand our service lines and geography coverage over the next few quarters.
Team Pumpkin co-founder & CEO Ranjeet Kumar said, “Nirav’s experience and expertise will be directed towards formulating differentiated strategies and processes across our different lines of businesses. Nirav will also be formulating the strategy to have our first overseas office once Covid2019 situation improves.
Before joining Team Pumpkin, Lalan’s last stint was at ‘IndiaFirst Life’ leading their digital sales channel. Prior to that, he earned his PGDM degree from MICA and played an instrumental role at companies like Infosys and Wipro.
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
