MAM
Team Pumpkin Ropes in Nirav Lalan as Global COO
NEW DELHI: Team Pumpkin has appointed Nirav Lalan as their COO. Lalan brings in nearly a decade of experience across digital strategy and sales. He will oversee global operations for the agency and continue the growth trajectory of Team Pumpkin.
Team Pumpkin serves clientele across Asia, Americas, Europe and Africa and Nirav’s key goal will be to have sustainable long term brand partnerships, strengthen existing relationships and build new service lines.
Team Pumpkin co-founder & CBO Swati Nathani said, “We are delighted with Nirav's appointment as COO of Team Pumpkin, as we look forward to an exciting phase of growth this year and beyond. Nirav’s experience across varied roles is valuable, as we continue to expand our service lines and geography coverage over the next few quarters.
Team Pumpkin co-founder & CEO Ranjeet Kumar said, “Nirav’s experience and expertise will be directed towards formulating differentiated strategies and processes across our different lines of businesses. Nirav will also be formulating the strategy to have our first overseas office once Covid2019 situation improves.
Before joining Team Pumpkin, Lalan’s last stint was at ‘IndiaFirst Life’ leading their digital sales channel. Prior to that, he earned his PGDM degree from MICA and played an instrumental role at companies like Infosys and Wipro.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
