MAM
Team Pumpkin retains ITC Foods Division’s digital mandate
Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others.
The agency works extensively with ITC Sixth Sense, which uses digital tools for social listening to observe the key trends, issues, needs, and concerns on people’s minds through social media forums. The Sixth Sense works to optimize the marketing initiatives with a data-led approach. Among notable work, the agency recently helped launch a live social commerce campaign “Jugalbandi”, for its D2C platform ITC e-store, bringing in nearly 20,000 customers to its online event in a two-hour time span, a first for an FMCG company.
ITC chief digital officer Shuvadip Banerjee said, “We are happy to continue our engagement with Team Pumpkin for our creative and content requirements. Over the last four years, Team Pumpkin has proven to be a valuable partner for us with execution being their strength.”
Team Pumpkin chief executive officer Ranjeet Kumar said, “We are delighted to continue our partnership with the ITC Food Division as we have the opportunity to add great value to the brand and to the category leading products that the division offers. The collaborative work with ITC’s team led by Shuvadip has been extensive and encouraging. We are gearing up to take the relationship to even greater heights.”
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
