MAM
Team Pumpkin changes nappies and narratives for Mamypoko Bangladesh
MUMBAI: From diaper duty to digital strategy, Team Pumpkin is now parenting in pixels. The digital-first marketing agency has bagged the digital mandate for Mamypoko Pants Bangladesh, marking its newest win in the baby care aisle and extending a longstanding relationship with the Unicharm brand beyond Indian borders.
Team Pumpkin will manage Mamypoko’s digital strategy and execution across social media, influencer marketing, and performance campaigns all with the aim of making parenting a little more connected (and a lot less chaotic). The brand’s Bangladesh presence will now be helmed from the agency’s Gurgaon office, bringing a cross-border blend of insights, creativity, and cute content to the table.
Having worked on MamyPoko Pants India since 2017, Team Pumpkin already has baby-soft experience in handling the unique challenges of the category. “With the Bangladesh mandate, we’re not just replicating what worked elsewhere,” said Team Pumpkin co-founder and chief business officer Swati Nathani. “We’re building solutions that ease parenting pain points and deliver value with every scroll.”
Mamypoko Pants, a flagship offering from Japan’s Unicharm Corporation, has long enjoyed trust among young parents across Asia for its absorbent innovation and comfort-first ethos. With a growing footprint in both India and international markets, the brand is now leaning into regional relevance through digital storytelling and parent-centric content.
As the digital terrain in Bangladesh evolves, this mandate reflects how brands are investing in building genuine communities not just campaigns. For Mamypoko, that means moving beyond product talk to create content that reflects the sleepless nights, sippy cups, and small joys of real parenting. And for Team Pumpkin, it’s another nudge toward becoming the agency of choice for brands that want both strategy and soul.
Looks like this partnership is already off to a clean start.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
