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Team Pumpkin bags social media & performance mandate for The Rooted Co
Mumbai: Team Pumpkin, a 360-degree digital marketing agency has bagged social media and performance marketing mandate for a healthy foods brand The Rooted Company. The mandate was won following a multi-agency pitch.
As a part of the association, the agency will create a communication strategy to take on a three-pronged objective which is to create awareness about granola – a niche market in India, and the newly launched brand and further increase its online sales, said the statement. “The account will be serviced by the Mumbai office of Team Pumpkin,” it added.
“Everyone knows for a fact that they need to consume healthy food. However, given our busy lifestyle, it becomes difficult to access food that is healthy, balanced and also convenient. Granola is a very recent entrant in the Indian market and hasn’t made it to the Indian palette yet,” remarked The Rooted Company founder Purvi Pugalia. “We have been doing great for the past eight months, which is when we started the brand but now is the time to hit the pedal hard. That’s where Team Pumpkin comes into the picture. Their past experience in the F&B and retail industry, their understanding of the gen-Y and gen-Z audience, and their in-depth groundwork for the pitch were the deciding factors.”
The Rooted Company started operations in July 2021 and has a presence in both offline and online stores across India, including the likes of Star Bazaar, Godrej Nature’s Basket, Foodhall, Spencer, Lulu, Amazon, and Flipkart, among others.
“F&B and startup brands are always exciting to work with. The Rooted Co has its heart in the right place, they know what they are doing and aim to change and disrupt the consumption pattern of the Indian audience,” commented Team Pumpkin chief business officer and co-founder Swati Nathani. “This is what makes us a perfect fit for each other as it aligns with our own goals and philosophy. Their ‘Product, Place and Price’ are great and evolving. We are more than excited to help them with the last P.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
