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Team Pumpkin bags 12 new mandates amidst Covid2019 lockdown
MUMBAI: Integrated marketing & PR agency, Team Pumpkin, has been awarded the Digital mandates for 12 brands across the globe. These mandates range across, digital identity, global ecommerce development, social media management, performance marketing and integrated digital marketing suite.
According to the company, the brands include Sdays – A Fashion Brand from Italy, LuxeHerbal – A Haircare Brand from Singapore, ENHAPP – A HealthTech App from Dubai, and ACCRO – An IT Services company from Dubai from their International division. In India, the agency has won the mandate for CMR University, Celusion Technologies, Ultrawell, CityCash, Tacnik, BlueConch Technologies, Alphard Maritime, and JustBreathe. The Agency is also witnessing increased demand for its digital services from its existing clients across FMCG, Health-Tech, EdTech, eCommerce, and B2B sectors.
Team Pumpkin CEO Ranjeet Kumar said, “The Covid2019 situation has led to a lot of brands realizing the need and importance of Going Digital. Team Pumpkin is committed to providing Integrated ROI led digital services to brands across sectors. Many of the brands today have started the digital journey in the last few weeks and we partner with them to make it a success in the new business landscape.
Team Pumpkin CBO Swati Nathani mentioned, “There is no doubt that digital today is the answer for getting back to business growth. During these unprecedented times, we are going out of our way to ensure that the brands who are new to digital are not only consulted and counselled well but also trained well to understand the metrics and impact.”
Team Pumpkin also reported that many of these wins are a result of multi-agency pitches and global projects. One such example the company outlined that when Italy was under lockdown earlier and a leading fashion brand Sdays, reached out to develop alternative sales channels, Team Pumpkin rolled out global eCommerce stores in many countries and languages within 6 weeks starting from scratch. The recent wins will be managed out of Team Pumpkin’s Mumbai, Bangalore, and Delhi offices.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
