MAM
TCM Sports hits a six with Nobel Dhingra as new chief operating officer
MUMBAI: It’s not just athletes making headlines this time, it’s the boardroom getting the spotlight. TCM Sports, one of India’s most seasoned sports marketing companies, has roped in Nobel Dhingra as its new chief operating officer, signalling a bold step toward global expansion and digital reinvention.
With over 20 years of experience in steering powerhouse brands like Dabur Red, Pepsico’s 7Up and Quaker Oats, Nestlé, and Makemytrip, Nobel now brings his marketing mojo to the high-energy world of sports. A graduate of FMS Delhi and a former youth cricketer from Chandigarh, he’s no stranger to competition or teamwork qualities that TCM is banking on as it eyes a broader international playbook.
“We are thrilled to welcome Nobel Dhingra to theTCM family,”said TCM Sports managing director Lokesh Sharma. “His proven track record at marketing iconic brands, scaling digital businesses, and entrepreneurial acumen will be instrumental as we chart our next phase of growth and expand TCM’s global footprint. His values and passion for sports mirror the very ethos of TCM.”
From the pitch to the corporate suite, Nobel’s journey has blended strategy and sport. Most recently, he co-founded Vansaar, a fast-growing health and personal care startup, where he helped build the brand from scratch. Prior to that, his transition from traditional brand marketing to driving digital strategy at Makemytrip marked a shift in approach one that TCM now hopes to leverage as the company deepens its presence in the Indian subcontinent, Middle East, and international sports circuits.
With three decades of legacy and a renewed leadership bench, TCM Sports is gearing up for its next innings and with Dhingra at the helm, it looks like they’re aiming for a global sixer.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
