MAM
TCM appoints Basant Dhawan as chief executive officer
NEW DELHI: TCM, a full-service sports marketing and management company f has appointed Basant Dhawan as CEO.
Dhawan will be responsible for leading all the existing business verticals of TCM – sports consultancy, domestic league rights, in-stadia rights, athlete representation, sponsorship management, event operations etc. Additionally, he will be developing and implementing sports content strategies & drive other new business lines for TCM across domestic & international markets.
“As a company with expertise in providing holistic solutions to sports marketing and management, Basant’s deep knowledge as a leader in running a broadcast business, creating & managing Sports IPs with rich experience across functions will help us to further scale up and diversify our businesses”, says TCM MD Lokesh Sharma.
TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand cricket, Cricket West Indies & Asia Cup tournaments (Asian cricket council). Besides this, TCM has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia.
Basant Dhawan said “I am excited to be back in the Sports Industry after my previous stint as CEO of business & English news channels at Network 18. I look forward to contributing towards TCM’s vision of establishing itself as a leader in the sports marketing & management in India & internationally. TCM has been in the sports business for close to three decades & is unique in terms of its services. It is continuously helping right holders and brands to leverage sports for driving business & marketing needs. It is further looking at new sporting opportunities in line with the demand & changing consumption of today’s sports fan. ”
Dhawan, has a management degree from IIM Calcutta, comes with an experience of over two decades with leadership roles across industries – Media & Entertainment, Telecom, Auto etc.
Prior to his recent stint with CNN News 18 and CNBC TV 18 as CEO, Dhawan was with Star Sports as SVP and head emerging sports. He was part of the team that has delivered the new domestic leagues to India – Pro Kabaddi, Indian Super League, Premier Badminton league etc besides establishing premium sports like English Premier League, Grand slams for Indian viewer.
Before Sar Sports, Basant was with Vodafone India where he successfully managed its brand sponsorship of the IPL & created activation IPs like Vodafone Superfan & the Zoo Zoos IPL campaigns. He headed the Media function as General Manager.
MAM
Miq partners with Happydemics for India ad effectiveness push
Programmatic leader teams up with measurement platform to link media spend to real brand impact.
MUMBAI: Miq just found its perfect match because when programmatic muscle meets consumer sentiment, even the data starts blushing. Miq, a global programmatic leader, has announced a strategic marketing partnership with Happydemics, the global ad effectiveness and brand measurement platform. The collaboration in the Indian market aims to bridge the gap between real consumer sentiment and data-led media decisions.
As media planning grows more complex in 2026, brands are seeking deeper understanding beyond traditional performance metrics, especially for emerging channels like CTV. The partnership combines Miq India’s advanced media intelligence and activation capabilities with Happydemics’ consumer-centric measurement solutions.
This enables advertisers to connect media delivery to shifts in brand perception across key metrics such as familiarity, consideration and preference in a consistent and comparable way. By integrating feedback from exposed audiences, brands can better understand true campaign effectiveness and refine strategies in real time.
After conducting 48 key measurements using Happydemics, Miq was found to consistently outperform ad recall performance and overall impact score, landing in the top 10 per cent of industry benchmarks.
Miq chief commercial officer India Varun Mohan said, “Impactful measurement is at the core of how brands evaluate success today. This collaboration adds another layer of credibility and transparency to campaign evaluation.”
Happydemics chief marketing officer Virginie Chesnais added, “By combining MiQ India’s media expertise with our cross-channel brand lift solution, we can optimise brand outcomes and drive full-funnel growth at scale.”
The partnership builds on existing global collaborations between MiQ and Happydemics in France, the United Kingdom, Canada and now Southeast Asia. The India focus will support advertisers navigating evolving consumer behaviours while enabling the exchange of best practices across markets.
In a world drowning in metrics, MiQ and Happydemics are reminding brands that the real ROI isn’t just in clicks, it’s in the hearts and minds that actually remember your name.
