MAM
TBWAIndia names R. Venkatraman ‘Venky’ as creative director
MUMBAI: TBWA India has got on board R. Venkatraman (Venky) as creative director. In his new position, Venky will join the creative team in Mumbai, reporting to TBWA India chief creative officer Parixit Bhattacharya.
With eight years experience in advertising, Venky has worked at Grey Worldwide, Creativeland Asia and BBH India. His brand experience includes Appy Fizz, Mango Frooti, LMN, Johnnie Walker, Red Bull, Kinetic Honda, Café Coffee Day, Gili Jewellery, Movies Now, Vaseline Men and Google.
In recent years, Venky’s work was shortlisted at Cannes Lions and has won metal at ADFEST, Spikes Asia and GOAFEST. He also holds the accolade of Business World voting him as one of the ‘Top 5 Young Advertising Professionals’ in India.
Commenting on the appointment, Bhattacharya said, “Venky has a stellar work ethic and a very matured head on his young shoulders. I am hoping that our rich roster of clients will nourish him with new opportunities to create an enviable body of work. Needless to say, by having him around, the laughter index of the agency will rise significantly too.”
“My quest for work-type fun brings me to TBWA and I am very, very excited to be here,” Venky added. “Now it’s all about turning that excitement into work that will make a difference to the brands we nurture here.”
MAM
Spykar launches Ikemen denim line with Vidyut Jammwal
‘Stay Hip, Stay Loose’ campaign taps Gen Z shift to relaxed fits.
MUMBAI: Tight is out, loose is in and denim just got a whole lot more comfortable. Spykar has unveiled its latest denim fit, Ikemen, with a pan-India campaign fronted by Vidyut Jammwal, betting big on the growing appetite for relaxed, expressive silhouettes among younger consumers. The launch arrives as fashion cycles swing firmly back to 90s-inspired baggy fits, with Gen Z and Gen Alpha audiences increasingly favouring comfort-led, gender-neutral styles over restrictive tailoring. Spykar’s Ikemen positions itself squarely within this shift, offering a looser, more fluid silhouette designed to reflect evolving ideas of individuality and everyday wear.
At the centre of the rollout is the ‘Stay Hip, Stay Loose’ campaign, which leans into both cultural and stylistic cues. “Hip” signals a trend-aware, youth-driven mindset, while “Loose” underscores ease, movement and a more relaxed relationship with fashion, an idea that resonates with a generation less interested in fitting in and more focused on standing out on their own terms.
Jammwal’s presence adds a distinct edge to the campaign. Known for his agility and action-driven screen persona, he embodies the brand’s pitch of effortless confidence and unrestricted style positioning comfort not as a compromise, but as a statement.
Spykar’s CEO and Co-founder Sanjay Vakharia framed the launch as a response to a visible consumer shift. The move, he indicated, is not just about introducing a new fit, but about aligning with changing style codes where versatility, ease and self-expression take precedence over rigid fashion norms.
The campaign will roll out across multiple platforms, including digital films, social media storytelling and curated style edits, as the brand looks to push Ikemen into mainstream fashion conversations. With seasonal look guides, trend-led content and ongoing engagement, Spykar is aiming to turn a silhouette into a cultural signal.
In a market where denim has long been defined by slim and skinny fits, Ikemen marks a deliberate pivot, one that mirrors a broader industry recalibration. As wardrobes loosen up, brands are discovering that the real fit consumers are chasing is not just about size, but about freedom.
