MAM
TBWAIndia bags Fa deodorant’s creative biz
MUMBAI: TBWAIndia is expanding its role at Jyothy Laboratories. The agency will also be handling the creative duties of the Fa deodorant brand.
TBWAIndia already works with Jyothy Laboratories as a communications partner for its brand of dishwashing agents, Pril.
The new account will be handled by the agency’s Mumbai office.
“This move is an expression of our appreciation for the commitment that TBWA has displayed on brand Pril,” says Jyothy Laboratories general manager of marketing services K Raghavendra.
The category of deodorants is crowded with several established brands jostling for consumer attention.
Says TBWAIndia MD Nirmalya Sen, “It is even more heartening when existing clients reaffirm their faith in the agency in the form of new brands. We are elated to get this opportunity to help create in India, one of the world’s best-known brands of body care, Fa. The deodorants category is steeped in conventions and we look forward to the challenge of bringing disruptive thinking and work to the table.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
