MAM
TBS brings the action to SXSW 2025 with a high-tech, high-thrill showcase
MUMBAI: Tokyo Broadcasting System (TBS) is set to make waves at South by Southwest (SXSW) 2025 in Austin, Texas, marking its third consecutive year at the world’s largest convergence festival. With an immersive lineup featuring SASUKE/Ninja Warrior, Toilet-bound Hanako-kun Season 2, and a sneak peek into World Athletics Championships Tokyo 25, TBS is bringing its biggest hits to the global stage—powered by cutting-edge AR, VR, and live broadcasting technology.
Stepping into the TBS booth, visitors can experience the thrill of SASUKE/Ninja Warrior like never before. Fans can test their skills in a VR recreation of the show’s legendary First Stage and even meet the legendary “Mr. Sasuka” Katsumi Yamada in AR. For the ultimate nostalgia hit, the original Sasuke goal button will be on display for fans to relive the excitement of victory.
Anime lovers won’t be left out—Toilet-bound Hanako-kun Season 2 is getting its own interactive AR experience, letting fans befriend the mischievous Mokke and step inside the world of this globally beloved anime, streamed on Crunchyroll.
Beyond entertainment, TBS will showcase its Live Multi Studio, a next-gen video transmission technology co-developed with WOWOW. This groundbreaking software enables ultra-low latency, bi-directional live broadcasting between Tokyo and Texas, proving that distance is no barrier to seamless, real-time content creation.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
