MAM
TBO Tek rebrands itself as tbo.com
Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with the tagline is now: tbo.com -Travel Simplified.
The company simplifies the business of travel for suppliers such as hotels, airlines, car rentals, transfers, cruises, insurance, rail and others and buyers that include retail buyers such as travel agencies and independent travel advisors (retail buyers). Its enterprise buyers include tour operators, travel management companies, online travel companies, super-apps and loyalty apps (enterprise Buyers, together with retail buyers and buyers).
“We have unveiled a new expression of customer-centric identity to showcase the young feel of the company and the vibrancy of the organisation,” stated tbo.com joint MD Ankush Nijhawan. “We want to leverage an active digital presence in the global travel industry to serve our existing and new customers with industry practices and services.”
tbo.com’s two-sided technology platform enables suppliers and buyers to transact seamlessly with each other. It operates at the nucleus of the global travel and tourism market that stood at $9.2 trillion in 2019, aggregating supply and demand and connecting suppliers to buyers and vice-versa, said the statement.
tbo.com platform allows the large and fragmented base of suppliers to display and market inventory to, and set prices for, the large and fragmented global buyer base. For buyers, the platform is an integrated, multi-currency and multi-lingual one-stop solution that helps them discover and book travel for destinations worldwide, across various travel segments such as leisure, corporate and religious travel, among others.
“We are happy to introduce a new expression of our customer-centric identity which will further help us to establish the brand in the sector and among our peers,” said tbo.com joint MD Gaurav Bhatnagar. “We will supplement this enhanced brand identity by introducing newer technology and services for our customers.”
According to a statement, tbo.com plans to raise funds through an initial public offering aggregating up to Rs 2,100 crore comprising a fresh issue of equity shares (of the face value of one rupee) aggregating up to Rs 900 crore, and an offer for sale (OFS) aggregating up to Rs 1,200 crore.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
