Brands
Tata tops the Best Indian Brands 2014 list
MUMBAI: Omnicom Group’s Interbrand India has released the second edition of its Best Indian Brands 2014 league table, the definitive guide to the top 40 brands in India.
While unveiling the table, Interbrand global chief marketing officer Graham Hales said that with an impressive growth rate of 14 per cent across the brands within table, it can be seen that investing in brands is a good opportunity for Indian business. “Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands,” he said.
Interbrand India managing director Ashish Mishra believes that not just Indian, but very few Asian companies have managed to build valuable international brands. “In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool.”
As a brand consultant in the region, he sees the need to continue to educate senior managers, about brands being an asset that requires long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless.
“Indeed opportunities are a positive way of looking at the challenges. And there can’t be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world – between the two league tables we bring to the market – best Indian brands and best global brands,” adds Mishra.
Beyond resulting in a numeric value, the brand value perspective brings in an appreciation of where and how brand and business value could be created. These are the discussions Interbrand wants to create in the Indian market to create a rightful leverage for Indian Brands on the domestic as well as the global scale.
The league table is pasted below:
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Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
