MAM
Tata Teleservices crosses 400,000 subscriber mark in Karnataka
BANGALORE: Tata Indicom has claimed that it crossed the 400,000 customer mark in Karnataka. The company has been marketing innovations and introducing new generation value-added services.
Tata Indicom currently offers services in 150 major towns and coverage on prominent highways. The services include Fixed Wireless, CDMA Mobile, Wireline and other Internet and Data services like ISDN, DSL, VPNs and Data center services. Tata Indicom has a cumulative Customer base of over 4 lakh across for different product lines and services. Tata Indicom is also a provider of Voice and Data services to large Corporate entities in Bangalore, says an official release.
Tata Teleservices Karnataka and Andhra Pradesh COO Prabhat Pani said, “This is a very significant milestone for the company and true reflection of Customers’ trust in Karnataka. The response to our mobile and fixed telecom services is a testament to our belief that we deliver the best value and the highest quality of service to customers. Tata Indicom covers all key towns and highways in Karnataka offering seamless coverage.”
Tata Indicom marked its entry into the prepaid segment by launching 100 per cent Sacchai True Paid, across its existing 20 circles. The Walky – Fixed Wireless Service, is another product with ‘intelligent’ features like SMS, Caller ID, Missed call notification, Off-hook reception, 500-number address book and high-speed Internet capability. Tata Indicom also launched its Single Rate Plan for its Walky product with an effective monthly rental of Rs.96 only. This tariff plan caters to all levels of usage with bill discounts up to 25 per cent, the release adds.
MAM
JioStar unveils ‘The Winning Edge’ playbook for live cricket advertisers
Data-led guide shows multi-screen, sponsorship strategies drive higher impact
MUMBAI: JioStar has launched ‘The Winning Edge’, a data-backed advertising playbook aimed at helping brands maximise impact on live cricket, positioning the sport as one of the most powerful marketing platforms in India.
Built using billions of impression-level data points across marquee cricket properties and validated through studies by Kantar, the playbook offers practical insights into how brands can drive measurable outcomes such as awareness, recall and purchase intent.
The findings make a strong case for live cricket as a growth engine for both new and established brands. According to the report, new advertisers on live cricket campaigns saw up to 6.9 times higher brand awareness and up to 10.8 times higher purchase intent compared to industry benchmarks. Established brands also recorded gains, with up to four times higher awareness and nearly five times higher purchase intent.
Speaking about the initiative, JioStar head of sales sports Anup Govindan said, “The Winning Edge, developed in partnership with Kantar, is built on rigorous, data-backed analysis of how real brands have performed on our platform across categories, objectives, budgets, formats and tournament phases. The study reaffirms that when it comes to driving real outcomes such as awareness, consideration and purchase intent, nothing matches the intensity, scale and impact of live cricket. The depth of attention and emotional engagement during live moments creates a multiplier effect that non-live environments simply cannot replicate.”
One of the standout insights is the advantage of multi-screen strategies. Campaigns that ran simultaneously across linear TV, connected TV and mobile delivered up to seven times higher purchase intent than single-platform campaigns, with minimal audience overlap ensuring incremental reach.
The playbook also highlights the impact of combining formats. Brands using both video and display formats saw up to 7.4 times higher brand awareness compared to those relying on video alone.
Sponsorships emerged as another key lever. Brands with formal sponsorship deals recorded up to nine times higher purchase intent and up to eight times higher ad awareness than those opting only for standard inventory buys. Adding pre and post live studio programming further boosted aided awareness by up to 2.1 times.
Crucially, the report identifies high-impact in-match moments such as Super 4s, Super 6s, DRS and fall of wickets as prime opportunities for brands. Campaigns aligned with these moments delivered uplifts of up to 10 times in awareness and up to seven times in recall, reinforcing the value of contextual advertising.
Echoing these findings, Kantar managing director and chief client & solutions officer Soumya Mohanty said, “Numerous Kantar Brand Lift Studies have demonstrated the incremental impact of live cricket advertising, with results consistently ranking at the top end of Kantar’s Brand Lift database. This playbook distils those insights into actionable media planning and creative recommendations to help advertisers drive stronger outcomes in live cricket environments.”
With live cricket continuing to draw massive, highly engaged audiences, JioStar is positioning ‘The Winning Edge’ as a blueprint for brands looking to move beyond visibility and towards measurable impact.
As the competition for consumer attention intensifies, the message is clear. In the world of sports marketing, playing smart may matter just as much as showing up.
