MAM
Tata Technologies Motorsports sponsors a team in T1 Prima Truck Racing Championship
NEW DELHI: Tata Technologies, a leading global provider of engineering services and manufacturing enterprise IT, today announced its participation in the country’s first ever T1 Prima Truck Racing Championship as a team sponsor. Tata Motors will host this pioneering racing event on 23rd. March, 2014 at the acclaimed Buddh International Circuit in Greater Noida under the aegis of Federation Internationale de l’Automobile (FIA) and Federation of Motor Sports Clubs of India (FMSCI).
The Tata Technologies Motorsports team of two Prima trucks will be steered by David Jenkins (2011, BTRA Division 1 champion) and Brain Burt (2013, BTRA Division 2 second place).The championship will feature 12 Tata Prima trucks in a pack of six teams and will see participation from experienced international drivers drawn from the British Truck Racing Association (BTRA), UK and European Truck Racing Championship grids.
Commenting on this historic development, Patrick McGoldrick, MD&CEO, Tata Technologies said; “Tata Motors trucks have seen extensive involvement from Tata Technologies over the years and it will be a matter of pride for all of us to see the Prima trucks perform on track.” He also added; “We are honored to support this exciting new development in the Indian motorsport arena. We welcome this opportunity to demonstrate Tata Technologies’ advanced automotive engineering & design capabilities and reinforce our long-standing commitment to superior product development for the commercial vehicles industry.”
“Tata Motors values Tata Technologies’ commitment and the unique strengths that it’s engineers bring to our global product development programs,” said Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors Limited. “Tata Technologies has consistently served Tata Motors as the preferred partner for automotive engineering and IT and contributed significantly to all commercial vehicle platforms including the Prima range.”
Tata Technologies with its deep domain experience in vehicle program management, end-to-end platform conceptualisation, design and engineering and manufacturing IT capabilities is an established global player in automotive product development and as such has contributed significantly towards the development of commercial vehicles including MHCVs and farm & construction equipment.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
