MAM
Tata Technologies Motorsports sponsors a team in T1 Prima Truck Racing Championship
NEW DELHI: Tata Technologies, a leading global provider of engineering services and manufacturing enterprise IT, today announced its participation in the country’s first ever T1 Prima Truck Racing Championship as a team sponsor. Tata Motors will host this pioneering racing event on 23rd. March, 2014 at the acclaimed Buddh International Circuit in Greater Noida under the aegis of Federation Internationale de l’Automobile (FIA) and Federation of Motor Sports Clubs of India (FMSCI).
The Tata Technologies Motorsports team of two Prima trucks will be steered by David Jenkins (2011, BTRA Division 1 champion) and Brain Burt (2013, BTRA Division 2 second place).The championship will feature 12 Tata Prima trucks in a pack of six teams and will see participation from experienced international drivers drawn from the British Truck Racing Association (BTRA), UK and European Truck Racing Championship grids.
Commenting on this historic development, Patrick McGoldrick, MD&CEO, Tata Technologies said; “Tata Motors trucks have seen extensive involvement from Tata Technologies over the years and it will be a matter of pride for all of us to see the Prima trucks perform on track.” He also added; “We are honored to support this exciting new development in the Indian motorsport arena. We welcome this opportunity to demonstrate Tata Technologies’ advanced automotive engineering & design capabilities and reinforce our long-standing commitment to superior product development for the commercial vehicles industry.”
“Tata Motors values Tata Technologies’ commitment and the unique strengths that it’s engineers bring to our global product development programs,” said Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors Limited. “Tata Technologies has consistently served Tata Motors as the preferred partner for automotive engineering and IT and contributed significantly to all commercial vehicle platforms including the Prima range.”
Tata Technologies with its deep domain experience in vehicle program management, end-to-end platform conceptualisation, design and engineering and manufacturing IT capabilities is an established global player in automotive product development and as such has contributed significantly towards the development of commercial vehicles including MHCVs and farm & construction equipment.
Brands
Google says Gemini AI cuts irrelevant ads by 40 percent
AI driven search and ad tools boost relevance and results for brands.
MUMBAI: In the never ending hunt for the right ad at the right moment, artificial intelligence may finally be sharpening the aim. Google says the integration of its multimodal AI models, Gemini, has reduced irrelevant advertisements across its platforms by 40 percent, as improved query understanding allows ads to match user intent more closely.
Speaking at a roundtable on Thursday, Google vice president of Global Ads Dan Taylor said the company has been steadily deploying Gemini powered upgrades to interpret complex search queries more accurately. “We have been making Gemini based improvements to query understanding at a rate of almost one launch per month over the last two years. As the models improve and our ability to deploy them improves, ad quality continues to get better,” Taylor said.
The improvements come as Google leans deeper into AI driven advertising tools. According to the company, 2025 saw a threefold increase in Gemini generated creative assets produced by advertisers using its AI powered ad solutions.
The company also highlighted how these tools are influencing marketing performance for brands in India.
Insurance marketplace Policybazaar recorded a 28 percent rise in health insurance sales while reducing cost per sale by 23 percent after adopting AI Max, a tool that interprets natural language search queries to improve ad targeting.
Meanwhile, hospitality platform OYO reported 50 percent higher return on ad spend (ROAS) and a 25 percent reduction in cost per acquisition after combining its existing search campaigns with Google’s Performance Max (PMax) advertising campaigns.
Taylor noted that evolving consumer behaviour is also reshaping how brands approach digital advertising. According to Google’s data, 86 percent of shoppers in India using Google Search said they were open to trying new brands or products, suggesting that AI driven discovery tools could increasingly influence purchase decisions.
Beyond advertising, Google is also investing in what it calls agentic commerce, an emerging model where AI agents autonomously assist users in discovering, comparing and purchasing products online.
“Our goal with agentic commerce is twofold, first, to remove the grunt work of shopping so consumers can focus on the fun parts; and second, to work hand in hand with the industry to build the foundations needed to make agentic commerce seamless and secure across the web,” Taylor said.
The push into AI enhanced advertising and commerce comes as Google’s core ads business continues to grow. The company recently reported $82.28 billion in advertising revenue, marking a 13.5 percent year on year increase.
For advertisers navigating an increasingly crowded digital landscape, Google is betting that smarter algorithms and sharper intent signals will make ads feel less like interruptions and more like timely suggestions.
