Ad Campaigns
Tata Tea Gold VitaCare unveils AI-driven campaign for Vitamin D Day
Mumbai: A 2021 study in the journal of nutritional science revealed widespread vitamin deficiencies in India, with 70 per cent of the population affected by vitamin D deficiency (VDD) and 53 per cent by vitamin B12 deficiency. These deficiencies are prevalent across age groups and regions, particularly in urban areas due to limited sun exposure.
In recognition of World Vitamin D Day, Tata Tea Gold VitaCare, from Tata Consumer Products, launched a campaign to raise awareness about Vitamin D deficiency and the need for convenient wellness solutions.
Tata Tea Gold VitaCare, enriched with Vitamins D, B12, B6, and B9, offers a simple way to meet 30 per cent of daily intake of these essential vitamins with just two cups of tea. Vitamin B6 helps reduce fatigue, Vitamin D supports bone health, Vitamin B12 aids energy metabolism, and Vitamin B9 supports blood formation.
Tata Consumer Products president – packaged beverages, India & South Asia, Puneet Das said, “With Tata Tea Gold VitaCare, we bring consumers a convenient way to consume a part of their daily vitamin intake in daily routine. We have been leveraging innovations to drive convenient & wellness options in tasty, everyday consumable beverages. This campaign underscores our commitment to making conscious choices accessible, convenient and delicious, enhancing the consumer experience.”
This awareness-driven campaign also highlights the first-of-its-kind acrylic mirror insert in print media, along with a digital AI filter ‘Face Test,’ to drive consumer engagement. These interactive elements aim to build awareness about vitamin D deficiency on the occasion of World Vitamin D day.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
