MAM
Tata Tea Gold paints Pujo golden with 10 art-led festive packs in Bengal
MUMBAI: If Bengal’s Durga Puja is a painting in motion, then Tata Tea Gold has just framed it in gold. This festive season, the brand has launched a dazzling campaign Banglar Shilpi Shojjito Pujo featuring 10 limited-edition tea packs designed by celebrated Bengali artists, each capturing a different ritual of the five-day celebration.
The packs are more than packaging, they are canvases. From the thunder of the dhaak on Shashti to the swirling smoke of the dhunuchi dance on Nabami and the sindoor-smeared joy of Dashami, every pack is a stroke of nostalgia. Artists like Goutam Sarkar (acrylic realism), Gopal Naskar (myth-meets-modern pastels), Gourab Kundu (fluid watercolours), Anjan Bhattacharya (rich oils), and Joyeeta Bose (digital magic) have each lent their craft, creating a collectible series that doubles as an ode to Bengal’s artistic soul.
The campaign extends beyond shelves. A special festive TVC opens with a steaming cup of Tata Tea Gold in a Bengali household before the vapour spirals into colours that paint vibrant pandals, neighbourhoods, and rituals across West Bengal. Every transition becomes art itself with the film ending on the evocative line: “Banglar Pujo Ek Sonar Chhobir Mawto” (Bengal’s Pujo is nothing short of a golden painting).
“Durga Puja is not just a festival; it is an emotion that binds Bengal,” said Tata Consumer Products president for packaged beverages India & South Asia Puneet Das. “This year, by collaborating with local artists, we’ve brought those emotions alive on every pack, making Pujo feel as personal as it is collective.”
The initiative builds on Tata Consumer Products’ vast consumer base of 275 million Indian households and its wide portfolio from Tata Tea and Tetley to Tata Salt, Sampann, Soulfull and Ching’s Secret. With a consolidated turnover of Rs. 17,618 crore, the company is betting on art and authenticity to deepen its festive connect.
This Durga Puja, tea breaks in Bengal may just feel like gallery visits, cups steeped not only in flavour but also in festival, memory, and art.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
